The Company Man’s Guide to Starting a Side Hustle — Part II: Think Big, Act Small

by A Manly Guest Contributor on August 7, 2012 · 39 comments

in Money & Career

Editor’s note: This is Part 2 of a 2 part series by Tyler Tervooren of Advanced Riskology, creator of The Bootstrapper Guild.

If a man with limited time, money, and energy decides to start his own micro-business—his own side hustle—he has to be smart about it.

First, he has to find creative ways around all of the barriers that stand in front of him—real or imagined. If you read Part I of this series last week, then you’ve gotten a good jump on this already.

The next task of course, is to take action! And to do that intelligently requires getting started with the right side hustle (read: a profitable one), and finding the low-hanging fruit that you can pick immediately.

This is critical for getting started with an already busy life.

Picking the Right Side Hustle Idea

This section is titled “picking the right idea” because that’s what everyone is looking to do—pick the idea that’s most likely to succeed. Really, though, the idea itself doesn’t much matter, and what’s far more critical is picking the right customer.

Any business can make it if you make an effort to serve the right people, but this is more difficult to think about than just picking an idea, so it gets less attention. Of course, this is detrimental because, at the end of the day, your micro-business doesn’t survive by being interesting or cutting edge or unique. It survives by being useful.

Picking a customer is harder than picking an idea because an idea is something you can concretely understand in your own head and requires no input from anyone else to feel good about it. If you like your idea, you’re going to be happy. That is, until you get started and realize no one else likes it.

Instead, start with the customer. This is harder because the first thing you have to do is identify a problem that people are having and understand the problem well enough to propose a solution. And it can’t just be a solution that you think is great. Other people have to think so, too.

Damn! Wouldn’t running a side hustle be so much easier if you could just sell things to yourself?

Yet, I’ve never met anyone who regrets building their business around a customer instead of an idea.

And this needn’t be a stressful or overly complicated process. Finding a good customer for your micro-business only requires three steps. Let’s take a look at them.

1. Who is the customer, and what’s their problem?

The more specific you can get when answering this question, the more successful you’ll probably be.

Don’t be fooled by the assumption that if your business solves a common problem for everyone that it will be successful. What’s far more likely is that it will be too general and end up being ignored by everyone.

Instead, really focus in. Think of problems in your own daily life that you’ve solved for yourself. You can use yourself as a case study if you can find others that have a similar problem.

  • Bad example: My customer is a man who needs to save money.
  • Good example: My customer is a father in his 30s who needs to save money on diapers.
  • Better example: My customer is an environmentally conscious father in his 30s who spends too much money on diapers and wants to save by using cloth diapers.

The more specific the better. Why? Because when you create a specific image of your customer in your mind, it makes it easier to answer the next two questions that are critical for the success of your micro-business:

2. Is my customer able to pay?

Looking at the profile you just built of your customer…is this the type of person that actually has the money to pay you for your solution? The more specific you get, the easier it is to answer this question, and the answer absolutely, positively must be yes. If it isn’t, go back to step one and start over.

3. Is my customer willing to pay?

This is the second qualifier, and it’s just as important as the first. Your customers could be flush with cash and have no idea what to do with it, but if they don’t see the problem you think they have and they don’t value it—they don’t feel the pain caused by it—then it doesn’t matter how great your offer is. They aren’t paying for it.

Again, if the answer here isn’t yes (be brutally honest with yourself), go back to step #1.

Sticking to the $100 budget

Last week I mentioned that almost any business in the world could be started for less than $100. I still believe this is true, but it takes a little explanation.

When starting a business, micro or otherwise, the temptation is great to spend as much money as you can on it. While those of us here in the U.S. have perfected the art of spending money before we have it, this is not a uniquely American problem.

When you have something you care about—like your fun new micro-business—you want to invest in it and show the world that you’re dedicated. You want to think ahead and expand before you have to so that you never run into problems.

This makes sense intuitively, but it’s actually counter-productive.

To give yourself the best opportunity to succeed in the long term, you should always be a step behind your problems. You should always be spending money to catch up with problems rather than preventing them.

Basically, don’t try to solve problems you don’t have yet!

This is where the majority of wasteful spending happens. You get the idea in your head that if you’re not careful, something is going to come up and bite you, so you spend ahead of time to make sure it doesn’t happen.

Then, it never happens, and you assume the money was well spent because, just like you thought, you solved the problem ahead of time! Well, what’s just as likely is that the problem was never going to be one to begin with and you just wasted precious cash that could have gone to more productive use.

Or, you may suffer from a more common and even more dangerous symptom of business: and addiction to business porn.

Many, many entrepreneurs suffer from a business porn addiction. They see something they think would make their business look cool, so they spend money on it assuming that if people think their business is cool and sexy, it’ll make more money.

This can be true down the road when you’ve already proven your business idea works. But right now, it’s the kiss of death!

In our case, business porn should be defined as “anything that does not directly earn more money.” So, if you spend $1 on something, you should be able to say, with full integrity, that the $1 will bring back at least $1.01.

If you can’t answer that, then you don’t need it yet (or ever)!

The funny thing is that when you adopt this philosophy, about 99% of the things that are bought and sold to “improve your business” become obvious wastes of money.

Congrats, you’re now a shrewd businessman.

Now, to stick to your $100 launch budget, you have to adopt one more important belief:

If your business costs more than $100 to launch, it’s already too big.

This is a hard pill to swallow at first, but if you channel your inner cheapskate and actively reject all business porn, it’s actually not that much of a challenge.

For every action that you take towards launching your business, look at it through this lens:

If it costs more than $100 and I can’t do it by the end of the day, it’s too big.

When you look at every action like that, you force yourself to cut your idea down to the bare essentials of what it takes to get started, and you create actions that are small enough that you’ll actually do them.

This is important for any do-it-yourself entrepreneur, but it’s critical if you’re trying to launch a business project while working a day job and/or taking care of a family.

If you think you need a website, and it costs more than $100 to make it/takes longer than a day to build, then:

  1. Your website is too fancy, or
  2. You don’t need a website.

That sounds silly, but you really don’t need a website to get started. You need a customer! Just one of them!

And you don’t need a website to find one single customer. You need to talk to your friends, knock on your neighbors’ doors, ask around on Internet forums, and send a bunch of emails to people announcing your business.

Go to where your customers are (remember the customers you just identified?), and try to sell to them! Your going to have to do this whether or not you have a website, so you may as well start without one.

Do that a few times, get a few customers the hard way and then use the profits to build a website. Basically, focus your time and attention on selling more, and use profit to pay for things that aren’t directly related to selling.

The name of the game is “make it to spend it.” This is the opposite of what we’ve been conditioned to do, so it may take some getting used to!

The Final Word: A Testament to Your Side Hustle

You’re a busy guy. You have a job, a wife, kids, other commitments. You also want to start a business because, let’s be honest, who doesn’t dream about being their own boss at some point in time.

You might think these are limitations, but the truth is that they may actually be blessings in disguise.

Because you have so much else going on, you’re forced to focus your attention in a way that others may not be. And this focused attention is what will eventually lead to success—a side income from a micro-business you’re excited to work on each day.

You can do this—most people can if they just get started—and the determining factor will be how well you allow yourself to think big, but act small.

In a world of endless distractions, your success will be measured by how well you can create tasks for yourself that are:

  1. Focused on actually making money for your micro-business, and
  2. Small enough that you can fit them into your schedule.

These are the two critical elements to starting a micro-business as a workingman. Go forth and hustle.

Good luck!

Bonus! Be Your Own Boss: 37 Side Hustle Ideas
_____________________________________________

Do-It-Yourself entrepreneur Tyler Tervooren writes at Advanced Riskology, a site dedicated to living a better life through risk-taking. He’s also the creator of The Bootstrapper Guild, a program for DIY entrepreneurs to start their first micro-business.

Editor’s Note: Next week we’ll do a post with a list of specific side hustle ideas in case you need some help in getting the entrepreneurial juices flowing.

 

 

{ 39 comments… read them below or add one }

1 John August 7, 2012 at 1:11 pm

Dismissing and marginalizing business porn is pretty antithetical to the American way of life and certainly to the American way of conducting business. If business large and small start cutting back on all their business porn expenditures, GDP in the US is going to contract by what 10%? 20%?

You outline some very good ideas, well done.

2 Chris Butterworth August 7, 2012 at 1:23 pm

Part 2 is even better than Part 1 – well done, and thank you.

The two take-aways for me are:

1.) having a specific customer in mind – the more specific the better. I’ve probably been casting too wide a net; maybe thinking (or afraid) that there wouldn’t be enough of the super-specific customers and not wanting to miss out on anyone.. I’ll work on this part, beginning right now.

2.) I’m struggling with the idea of making money. My side hustle is a website – about 3 months old and growing nicely. I’ve planned on waiting until it’s a year old and has a larger audience & community before taking a money step. But there’s something to be said for the side business actually MAKING money – even if it’s only a few bucks here & there. This one I’ll have to chew on a bit longer…

3 Kris August 7, 2012 at 1:28 pm

Damn…my side hustle was going to be serving the needs of the business porn industry.

4 Jeremy Anderberg August 7, 2012 at 1:34 pm

You know, I did exactly this. The goal wasn’t necessarily to make money, though. I wanted to find something I was truly passionate about and enjoying, and find a way to make money out of it.

So, I spent $10 on a web domain, built a site with a couple hours of my own time, and started selling my freelance editing services. Three months later I have 5-6 active clients, and more on the way.

Couldn’t be happier – and the kicker was that it wasn’t even a very big risk. $10 bucks, and a few hours. That’s it.

Thanks for the great and inspiring post.

-Jeremy

P.S. I think freelance writing and/or social media consulting should be on your list of possible ideas. HUGE need out there for that stuff. You can leave out editing though, as I’ll cover that one all on my own. :)

5 Michael Moore August 7, 2012 at 1:36 pm

A side hustle can be a natural extension of one of their hobbies, interests or skills. Even if you think it’s a trivial skill, odds are someone else can’t or won’t do it. If they’re also willing to pay you to do it, it’s a good fit.

I’ve done several small things as side jobs, but the simplest one was probably knife sharpening.

I like sharpening my own knives, so I bought a nice knife sharpening kit with a clamp and several different grits of sharpening stones.

Sharpening is really easy, anyone could do it if they wanted to, but most people don’t. I decided to put an ad on Craigslist (no business website!) and in just a few days I had paid for the sharpening kit.

6 Rob August 7, 2012 at 2:13 pm

Great 2 part series! Solid info. My side ‘hustle-turning-full-time’ began this way. Under $100, targeted customer, using an existing skill, and no fluff. (and when your small business does need a website, you’ll be my target customer and I’ll be ready to help)

7 HandySam Creations August 7, 2012 at 2:26 pm

Great points in the article (and comments as well). The only thing I’d add is to listen to your friends, and any other feedback you can get. In keeping with the under $100 start-up cost, hey, free advice is worth a fortune. When you get those first few customers, listen to them as if they’re your friends as well. If a customer asks if you can do something slightly different, chances are, other customers in the future might want that same change made to your product, and by staying flexible and open to suggestions from early on, you can speed up the rate at which your business grows. Let those first few customers help you fine tune your product.

My business started out by a friend of mine saying “Hey, that’s really cool! Can you make me one?” I listened, and quickly realized that if that friend thought my idea was cool and wanted one for himself, there were likely tons of other potential customers out there in the same demographic as my friend who might say the same thing. That friend is now my target customer, and represents the ideal of who I pitch my product to.

8 J.Delancy August 7, 2012 at 2:40 pm

Preach, Tyler! I’ve covered some of this same stuff on my blog, under “You, Inc.” For years I was addicted to entrepreneurporn. Can’t lie and say that I don’t catch a peak at it still.
The ideas here, are covered in “The Art of Money Getting” by P.T Barnum, which is available for as a free audio download at http://www.LearnoutLoud.com
Anyone wishing to start a side hustle should study the Old Masters and eschew business porn.

9 Jay August 7, 2012 at 2:51 pm

These side hustle articles have def helped me put my thoughts about my business idea on the right track. I actully need less than $100 i believe to start it, Im just searching for the dedication I lack which are lost in my lazy tendencies.

10 John August 7, 2012 at 3:37 pm

Well this sucks because the business licenses for the city & state I live in amounts to more than $100. Guess I can’t start a businsess.

11 Josh Kamra August 7, 2012 at 3:56 pm

With the advancement of Facebook into most people’s lives, you don’t even need to have a formal website starting out. Many college kids in my area advertise their lawn mowing, photography, etc. through Facebook. They still rely on word of mouth for the initial interest of customers but it is more streamlined for contacting the student for their services.

12 Dan Galletti August 7, 2012 at 6:06 pm

Great article! What worries me most about starting a side business is the paperwork and legal ramifications.

How do you protect yourself from lawsuits? Collecting money and getting Uncle Sam his take and the like.

It seems to me these great articles imply an under the table business, selling small and under the radar.

When you want to go bigger, then it seems daunting…

13 Chris Butterworth August 7, 2012 at 6:54 pm

@ Jeremy – sounds like you’re off to the races – my guess is a year from now you’ll have more clients than you can handle!

Your website is a fairly basic, brochure style site. (I’m not trying to nitpick, I’m just stating it doesn’t appear to be finding clients and funneling them through a shopping cart.) So… Would you mind sharing: Where are you finding your clients to get started so quickly?

Thanks.

14 M Witt August 7, 2012 at 6:58 pm

Do you have any advice about what to do about ideas that cost more than $100? I really enjoy wood working, and I made my first guitar and would like to turn it into a business.

15 Garrett August 7, 2012 at 7:24 pm

My only question would be do I need a license to do what I want? Cause I’ve had people ask me to bartend for them and opening an official side hustle would be cool but I don’t want to start doing something I’m this passionate about and get arrested.

16 HandySam Creations August 7, 2012 at 10:17 pm

Setting up a small business and becoming official is really not that daunting, at least in Colorado. I set up my LLC online in a matter of minutes, with very little headache, and I think it was about $50 in fees.

For those of you who are craftsmen and want to sell something handmade, Etsy is a great place to test the waters and see if you can establish a customer base. I’ve also found it’s a great place for men to set up shop, because Etsy is made up of something like 94% women. Selling a manly product there really sets you apart from the crowd. @M Witt, I think a handmade/custom guitar shop could do very well there, and when it’s only 20 cents to list an item… why not give it a try?

Come up with a clever name and banner image, take great photos of your product, sign up for a business PayPal account, form an LLC, and you’re good to go. I flew under the radar for the first year, but once you reach a certain threshold with PayPal transactions (more than 200 transactions and $10k per year, if I remember correctly) then you need to start filing taxes because they report your transactions to the IRS.

If you’re starting out small, I think you can legally fly under the radar as a “hobby business” until you hit a certain threshold.. and at that point, becoming legitimate isn’t that difficult, and there are great benefits as well. For instance, I’m able to buy my cast iron bottle openers from the manufacturer for the wholesale price, which is about a 1/3 of the retail price.

The other thing I haven’t seen mentioned probably goes without saying, but make sure you have patience. Your experience may vary, of course, but it took me at least a year to figure things out and start making real money that allowed me to grow.

17 Etan August 8, 2012 at 1:55 am

Lots of great suggestions here. I’d like to add that a relatively broad online presence can be established for $0.

Blogger, FaceBook, Flickr, LinkedIn, YouTube, Twitter, etc. — all free. If it will take too long to set them up “just so”, you can soft-launch them slowly and refine them over time.

When (if) you outgrow the free services you can spend the money to set up a “proper” website and link it back to the existing sites.

18 Richard August 8, 2012 at 6:46 am

I’ve been working a ‘starving establishment’ for sometime now, specifically working on computers. It’s not all bad, just not enough to launch full-time, which is my goal, eventually, someday. You get the picture? I have a few excellent customers who have money to spend and are willing to spend it for a good service, quality people, their times of need are just too far apart.
This article gives me some hope that although the steps are slow, the direction is correct. Thank you!

I would appreciate an article on asking for the sale, or more specifically asking for the money. As a hobbyist, trying to turn the corner, I have a mental difficulty in asking for the $’s that my service is worth. I don’t think I am alone in this area.

19 Fat Tony August 8, 2012 at 7:48 am

There are a lot of great points in this series! I think it will help a lot of people! But I have to disagree with “If your business costs more than $100 to launch, it’s already too big.” There are some things you can’t do for less than $100. I’m working on starting a side hustle of leather repair. You can’t buy a machine that is going to handle leather for less than $100. Raw materials cost over $100. So does this means I shouldn’t start it?

20 Benjamin Quinn August 8, 2012 at 8:11 am

As I’m reading this I’m thinking of all the business porn I’ve taken part in. I haven’t been excessive, but that “need” is so often a “want.” Thank you for this post, it has given me new focus.

21 Rich August 8, 2012 at 8:58 am

I have to wonder about the $100 rule. And perhaps I’m just persuing a different type of business idea. I’m a mechanical engineer by training/trade and have been developing a new design for a product that is a hobby of mine. This prototype invovles machined parts, hardware, and electronics. It is completely impractical to do this for $100 dollars. In fact there is NO way I could ever bring my idea to reality on that kind of budget.

Not saying your wrong, just trying to put the pieces together…

22 Rob August 8, 2012 at 1:35 pm

Read “business porn” and immediately thought of Entertainment 720 from Parks and Rec

23 James August 9, 2012 at 1:13 pm

Rich, you’re not off base bud. I challenge the author to come up with a way to build a *production* model sofa, any design-for less than $100. Just build the thing. Using the cheapest fabrics, foam, and wood this can be done (already is), but find the tools. Even all hand tools will bring the cost above that threshold. Sure, I can use a coping saw and a number of other hand saws, 50 sofas later this will not be feasible. Buy cheap tools and this will end up costing more to a struggling business. $100 pancake compressor might last a year at best undet heavy use (more like 6 months), oil lubed 30 gal air compressors will run flawlessly for years for 2-3 times the cost (sales, or used models for shrewd guys). Just an example.

24 Jeremy Anderberg August 9, 2012 at 5:03 pm

@ Chris B.

Believe it or not, all my clients have come from three sources:

-Twitter search for people needing an editor
-Craigslists postings in the Writing / Editing Jobs
-Independent/Indie author’s forums

I found where the authors are, and went to them! It’s worked great so far.

25 Ed August 10, 2012 at 11:25 am

some of yall arguing about making sofas and large engineered projects are missing the point……

you dont just open up a sofa making company as a side hustle, thats a legitimet start up….

Must in the same way an engineer doesnt go start a “side hustle” production company….

Side hustles are small grass root things that start very small…. An example here is as a materials engineer (metallurgist) I built a small furnace a few years ago so I could cast aluminum, copper and bronze for fun….. I then found out that a few of my art friends love the idea of casting items so I lease my knowledge and home built furnace for money to help them… It started as a case of beer or a steak in trade, but as we do more complicated things, and they make more, i get paid more…

he isnt saying you cant have equipment over 100 bucks, but if you dont already own that, needing it to start a side hustle proly wont pay off……

This has inspired me to really consider a lawn care side hustle as I love doing that anyways, and I live in a townhouse where lots of people hate doing that stuff, plus we have to edge our property or we get letters from the homeowners association, and I bought one for 10 dollars at good will, so its value added right there…..

now i just need to go knocking on doors and figure out what I can charge to make money but attract customers

26 James August 11, 2012 at 12:10 pm

Hey Ed, maybe I’m misssing the point, but reality is that half the guys I work with have “side hustles” in furniture. We are craftsmen, and this is an extension of our profession on a smaller, more controllable scale. If the definition of side hustle and micro business count people like us out-so be it. An arbitrary value of $100 to start a side hustle, a personal opinion on what said side hustle encompasses and the pitfalls (business porn???!) seem to me impertinent. The author is trying to “sell” his idea, maybe not for money, but all forms of advertisement create a supposed “need” and that is what this feels like to me. I don’t need the condescending warnings of business porn nor the requirements posted to be successful.

27 Ted August 11, 2012 at 1:16 pm

Too bad James continues to miss the point and seems to have some weird chip on this shoulder.

I appreciated both posts. I think the warning about business porn is crucial, and something myself and others can never hear enough. Can’t possibly a imagine a world where it’s “condescending.” I’m tempted by it all the time and have seen a couple of people’s side hustles never get off the ground because of it.

28 David August 16, 2012 at 1:05 am

Great post. I’ve been working on getting something going and I think my biggest hurdle is focusing on a very specific client. Like Chris, I have been afraid I might cast my net to narrowly.

Thanks.

29 A. de Wit August 16, 2012 at 5:05 am

I love the basic message of this article. In fact, me and some of my friends have been discussing this topic for ages, and every time we fail to get down to a reasonable action plan. We often focus on what we would like to do (i.e. what we think is cool), in stead of who is able and wanting to pay for something they need. Also we get trapped by the idea of wanting to find something that is unique, and we tend to think in too big dimensions. So, finally we end up doing nothing.

30 Joe Amadon August 17, 2012 at 3:40 pm

Maybe a bit late to the discussion, but I’ve heard the $100 threshold before and questioned its validity like many others. I think the statement has value but can be thrown away for some people/businesses. There are probably around 5% of us who need to say no to that limit and push on with our idea that costs more than $100. I think the statement really benefits the people whose business idea is simple enough to start for less than $100 but want to spend way more for some of the reasons mentioned in the article.

31 Nathan Otwell September 29, 2012 at 9:47 am

Dang, $100? Maybe some business can be started for that but I don’t think that’s realistic in most cases. Sometimes the amount of time you waste trying to do everything yourself to save money just keeps you from ever getting started. I just spent about $3000 on my website (granted it is a pretty complicated site) because I knew if I tried to do it on my own, I’d waste a lot of time that could be spent creating content. If you can spend the money to delegate some things and get your business up and running and generating income quicker, I think it levels out in the end. And for some people, if it takes too long to get started, they’ll just give up.

32 Muyiwa Saka October 3, 2012 at 10:28 am

An engineer friend of mine builds inverters for friends and recently turned it into a side business. Another one bakes cakes for office events. I agree with the sentiment in the document.

33 Tawanda Gota October 16, 2012 at 5:29 am

While the $100 notion is rather exagarated in this article, I think it serves a good purpose, in practice, for one to thoroughly question the need to incur any expense when starting out a business. The threshold can be $100, $500 or $1000, but the important line is whatever the business venture, are the expenses being incurred necessary at the stage. Do they yeild a return or its the ‘business porn’ alluded to in excellent the piece.

Excellent thought provoker, well done!

34 pia February 8, 2013 at 10:55 am

I believe the less financial resources one has the more access to creativity and boldness. Ask any single mom how to feed 3 kids and keep the roof on! lol

35 Ken Carter April 23, 2013 at 3:38 pm

About 4 years ago I (along with 2 friends – we all work in the financial industry) started a business with $60. We opened a business checking account and each of us put in $20. We started a handyman service. We spoke with realtors, property managers and a financial institution (for repos) and received quite a bit of work. We did this while working full-time jobs in a down economy. We contracted out other people for much of the work. We always said that we would give more than expected in every job we did. It’s amazing how much a person or group of people can accomplish with an idea. One of my friends left the banking world and is now running the business full-time. The other partner is still semi-involved. I’m planning on starting something else soon, I’m just not sure what. I still remember the day we met at Waffle House with a pad and paper and wrote down our ideas on starting the business.

36 The T.C. June 10, 2013 at 5:30 am

Great article! Really encouraging.

Also anyone wanting a free tip about opening shop online, try StoreEnvy. It’s really easy to make a real pro looking shop (they compare it to the ease of blogging)

Plus it’s free (Monthly fees for using sales tools and your own domain name)

37 Mr Bill August 8, 2013 at 5:58 am

Some old questions on this thread but still have yet to be answered: How much should I charge or How to get the cashola from the customer.
I submit three ideas: charging a flat fee per month for service work for anything that might need fixed. If no issues arise, pocket the cashola, saving it for another month where there are more issues than can be covered by that months fee.
Half Now/Half Later works well in that you can get at least half the money due you in case the customer doesn’t pay at the end.
And KEEP RECORDS. No more work for that customer unless they pay for the previous work. “Sorry, company policy” is the statement to use… even if there is only one person in the (your) company.

38 Thomas Huang December 2, 2013 at 11:32 pm

Hello! I am an avid follower of this website and many articles have helped me in many aspects of my life, I am grateful for the creation of this site. And this article is really great and really useful. However, I’m trying to apply it to my current setting, I live in the Philippines and I was wondering what number could be used in place of $100 which is about PhP4,300 given the current exchange rate. Would you have any suggestions for a setting outside of the USA?

39 Ian Shoff March 12, 2014 at 3:09 pm

I’ve enjoyed both parts of the “Side Hustle” post tremendously.. My conundrum involves the grey are between hustle and officially legal business. Essentially I’d like to market my newly dreamt up business, but feel as though I should go to my local city clerk’s office to register a “doing business as…” name. Which costs money. Then I wondered about procuring a Certificate of Authority to collect sales tax. Which costs money. I suppose I agree with the author regarding simplicity, hustle and ambition, but I also want to be on the up and up with my side hustle. Any thoughts?
*My hustle idea is providing short distance, small sized moving services.

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