The Art of Manliness
The Art of Manliness is a one-stop resource for advice that covers every aspect of a man’s life: character, career, relationships, fitness, style, skills, and much more. Through weekly podcasts and articles, AoM tackles subjects from the philosophical and serious to the practical and fun.
The mission of AoM is to get men not only reading and listening to our content, but ultimately implementing what they learn into their lives; AoM aims to help men, as Theodore Roosevelt put it, “Get action.” We seek to help men grow up well, reach their potential, become better friends, mentors, husbands, fathers, and citizens, and live a life of eudaimonia — skill, flourishing, excellence, and virtue.
AoM is the flagship of McKay Inc., which also includes:
- The Strenuous Life. An online/offline program that helps men directly implement the habits, disciplines, and skills we cover on AoM. Like a scouting program for grown men, TSL offers a structure that facilitates a man’s growth in body, mind, and spirit.
- Dying Breed. A Substack newsletter for both women and men that publishes longer-form dives into philosophy and culture, as well as weekly devotional-esque reflections.
WHY AoM EXISTS
In a time of drift, uncertainty, and fragmentation, when it isn’t always clear what it means to be a man and how to be a good one, AoM seeks to illuminate how to use timeless wisdom to meet modern realities and offer a road map to the principles and practices that lead to a virtuous, purposeful life.
WHAT AoM BELIEVES
AoM is neither progressive nor conservative, neither nostalgic nor reactionary.
We are philosophically contrarian: challenging complacency, pushing back on what's gone awry, reviving the good that's gotten lost, and forwarding what works — regardless of its source — for creating a meaningful life.
We believe virtue still matters and character still counts.
That personal growth never ends.
That wisdom is drawn from the past but lived in the present.
We believe strength — of body, mind, and soul — is the foundation of a life well-lived.
That physical, mental, and spiritual strength is developed with practice.
And that change comes through action.
We believe in balance over extremes.
In discipline over indulgence.
In responsibility over selfishness.
We believe in building a life — and a culture — worth passing on.
WHAT AoM IS NOT
AoM is not trend-driven men’s media.
It is not influencer culture.
It is not ideological performance.
It is not driven by the algorithm.
It is not in the business of hot takes and clickbait.
AoM does not measure success by likes and views but by coherence over time — and by lives shaped through deliberate action.
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