{"id":45565,"date":"2015-01-17T21:24:52","date_gmt":"2015-01-18T03:24:52","guid":{"rendered":"http:\/\/www.artofmanliness.com\/?p=45565"},"modified":"2026-10-28T13:43:49","modified_gmt":"2026-10-28T18:43:49","slug":"art-of-manliness-podcast-97-physically-cultured-with-bert-sorin","status":"publish","type":"post","link":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/","title":{"rendered":"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin"},"content":{"rendered":"

If you’ve played college or high school sports or served in the military, you may have used Sorinex<\/a> strength training equipment. For 30 years, Sorinex has made strength training equipment right here in the United States. Today I talk to the CEO, Bert Sorin, about the history of the company and why every man should strive to be what he calls “physically cultured.”<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve played college or high school sports or served in the military, you may have used Sorinex strength training equipment. For 30 years, Sorinex has made strength training equipment right here in the United States. Today I talk to the CEO, Bert Sorin, about the history of the company and why every man should strive […]<\/p>\n","protected":false},"author":3,"featured_media":195944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230,156,42380],"tags":[],"class_list":["post-45565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","category-podcast","category-strength"],"featured_image_urls":{"large":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97-538x280.png","medium_large":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97-768x432.png","aom":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97-372x230.png","reactor-320":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97-320x180.png","reactor-640":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97-640x360.png"},"yoast_head":"\nInterview With Sorinex CEO Bert Sorin | The Art of Manliness<\/title>\n<meta name=\"description\" content=\"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be "physically cultured."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin | The Art of Manliness\" \/>\n<meta property=\"og:description\" content=\"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be "physically cultured."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/\" \/>\n<meta property=\"og:site_name\" content=\"The Art of Manliness\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/artofmanliness\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-18T03:24:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T18:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artofmanliness\" \/>\n<meta name=\"twitter:site\" content=\"@artofmanliness\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/\"},\"author\":{\"name\":\"Brett\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#\\\/schema\\\/person\\\/84a51044fb965564cde35d18f7e0a832\"},\"headline\":\"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin\",\"datePublished\":\"2015-01-18T03:24:52+00:00\",\"dateModified\":\"2026-10-28T18:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/\"},\"wordCount\":73,\"image\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artofmanliness.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/97.png\",\"articleSection\":[\"Fitness\",\"Podcast\",\"Strength\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/\",\"url\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/\",\"name\":\"Interview With Sorinex CEO Bert Sorin | The Art of Manliness\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artofmanliness.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/97.png\",\"datePublished\":\"2015-01-18T03:24:52+00:00\",\"dateModified\":\"2026-10-28T18:43:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#\\\/schema\\\/person\\\/84a51044fb965564cde35d18f7e0a832\"},\"description\":\"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be \\\"physically cultured.\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artofmanliness.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/97.png\",\"contentUrl\":\"https:\\\/\\\/www.artofmanliness.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/97.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/strength\\\/fitness\\\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artofmanliness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#website\",\"url\":\"https:\\\/\\\/www.artofmanliness.com\\\/\",\"name\":\"The Art of Manliness\",\"description\":\"Men's Interest and Lifestyle\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artofmanliness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artofmanliness.com\\\/#\\\/schema\\\/person\\\/84a51044fb965564cde35d18f7e0a832\",\"name\":\"Brett\",\"sameAs\":[\"http:\\\/\\\/artofmanliness.com\"],\"url\":\"https:\\\/\\\/www.artofmanliness.com\\\/author\\\/brett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview With Sorinex CEO Bert Sorin | The Art of Manliness","description":"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be \"physically cultured.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/","og_locale":"en_US","og_type":"article","og_title":"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin | The Art of Manliness","og_description":"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be \"physically cultured.\"","og_url":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/","og_site_name":"The Art of Manliness","article_publisher":"http:\/\/facebook.com\/artofmanliness","article_published_time":"2015-01-18T03:24:52+00:00","article_modified_time":"2026-10-28T18:43:49+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png","type":"image\/png"}],"author":"Brett","twitter_card":"summary_large_image","twitter_creator":"@artofmanliness","twitter_site":"@artofmanliness","twitter_misc":{"Written by":"Brett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#article","isPartOf":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/"},"author":{"name":"Brett","@id":"https:\/\/www.artofmanliness.com\/#\/schema\/person\/84a51044fb965564cde35d18f7e0a832"},"headline":"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin","datePublished":"2015-01-18T03:24:52+00:00","dateModified":"2026-10-28T18:43:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/"},"wordCount":73,"image":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png","articleSection":["Fitness","Podcast","Strength"],"inLanguage":"en-US","copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/www.artofmanliness.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/","url":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/","name":"Interview With Sorinex CEO Bert Sorin | The Art of Manliness","isPartOf":{"@id":"https:\/\/www.artofmanliness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#primaryimage"},"image":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png","datePublished":"2015-01-18T03:24:52+00:00","dateModified":"2026-10-28T18:43:49+00:00","author":{"@id":"https:\/\/www.artofmanliness.com\/#\/schema\/person\/84a51044fb965564cde35d18f7e0a832"},"description":"For 30 years, Sorinex has made strength training equipment. Today I talk to CEO Bert Sorin about the history of the company and why every man should strive to be \"physically cultured.\"","breadcrumb":{"@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#primaryimage","url":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png","contentUrl":"https:\/\/www.artofmanliness.com\/wp-content\/uploads\/2015\/01\/97.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.artofmanliness.com\/strength\/fitness\/art-of-manliness-podcast-97-physically-cultured-with-bert-sorin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artofmanliness.com\/"},{"@type":"ListItem","position":2,"name":"Art of Manliness Podcast #97: Physically Cultured With Bert Sorin"}]},{"@type":"WebSite","@id":"https:\/\/www.artofmanliness.com\/#website","url":"https:\/\/www.artofmanliness.com\/","name":"The Art of Manliness","description":"Men's Interest and Lifestyle","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artofmanliness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.artofmanliness.com\/#\/schema\/person\/84a51044fb965564cde35d18f7e0a832","name":"Brett","sameAs":["http:\/\/artofmanliness.com"],"url":"https:\/\/www.artofmanliness.com\/author\/brett\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/posts\/45565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/comments?post=45565"}],"version-history":[{"count":0,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/posts\/45565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/media\/195944"}],"wp:attachment":[{"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/media?parent=45565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/categories?post=45565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artofmanliness.com\/app-json\/wp\/v2\/tags?post=45565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}