New Art of Manliness Store (Plus New T-shirts & Posters)

by Brett & Kate McKay on June 14, 2013 · 302 comments

in Blog

For years now we’ve had an online store that sold different Art of Manliness themed products like t-shirts, posters, and stationery.

But there were a few problems.

First, the shopping experience in the AoM Store was a pain in the butt. If you wanted an AoM t-shirt, you had to go to the Tankfarm site; if you wanted stationery, you had to go to the Page Stationery website; and if you wanted posters, you had to use a special PayPal cart that I created.

How annoying is that? You had to visit three different sites and enter your credit card info three different times just so you could get a t-shirt, poster, and a box of AoM stationery. What’s more, if you had a question about your order, you had to check with three different companies.

Second, I was handling the fulfillment and shipping on posters and pocket notebooks myself. That wasn’t a big deal when we were first starting out, but I found myself devoting more and more of my time each week to rolling posters and stuffing them in tubes instead of creating virile content to help improve the lives of men. Christmastime was the worst. And because I was a rank amateur when it came to shipping and fulfilling, I biffed many an order.

To solve the crappy shopping experience and to ensure I never pull another all-nighter rolling posters, I’m happy to announce that we’ve partnered with ROBYN Promotions in Oklahoma City to create a new shopping experience for the Art of Manliness Store.

The New Art of Manliness Store


One-stop shopping. You can now order all our items in a single (and secure) shopping cart. No more visiting multiple sites to get what you want.

Order tracking. When people ordered posters from me, they had no clue on their order status. I didn’t either. I didn’t have order tracking. Now we do. As soon as your order ships, you’ll get an email with your tracking number so you can see how soon you’ll have your manly products.

Faster order turn-around. I could only devote Fridays to shipping posters and notebooks. That’s all the time I had. So if you ordered something on Friday after I visited the post office, it would be a week before your order would even get sent. With the new AoM store, your order will be shipped within 48 business hours. No more waiting nearly two weeks to get your order.

Better customer service. Because we have dedicated professionals taking care of shipping and handling, we can offer better customer service. If you have a question about your order, just contact us.

I want to thank Eric Granata at ROBYN for his work on getting the new store going.

New Products

In addition to launching a new store platform, we’re also excited to announce a bunch of new products.

New Posters — Featuring the Artwork of Ted Slampyak

Over the past few years, we’ve had the privilege of working with illustrator Ted Slampyak to create some awesome visual guides for the Art of Manliness. Many of you have requested posters featuring his artwork. We are happy to oblige.

Know Your Lifts


Ted has created a set of visual guides demonstrating proper weight lifting technique that we call “Know Your Lifts.” Now you can buy the visual guides as posters. They’re perfect for your home gym or Crossfit Box. We currently offer three posters: high-bar back squat, deadlift, and overhead press. Save $6 when you buy the complete set.

Cell Phone Etiquette Posters


Back in January, we worked with Ted to create a set of vintage-inspired propaganda posters on cell phone etiquette. It’s been one of our most popular posts of the year. Now you can buy a real-life poster for your office or classroom to remind people to practice good smartphone etiquette. Save $10 by buying the complete set.

In addition to these new posters, you can also buy our popular “If” and “Man in the Arena” posters.

New T-shirts


The gents at Tankfarm Clothing have once again designed a set of virile themed t-shirts for the Art of Manliness.

In addition to the new designs, we also have a few of our classic designs in stock like “Gentleman and Scholar”, “Rough Rider”, and “Strength & Honor”.

Other Virile Products

Besides t-shirts and posters, you’ll find some other great products in our online store.

AoM Pocket Notebooks


Far from being a modern fad, the pocket notebook has a long, important, and manly history. Pocket notebooks were part of the arsenal of a long list of great men from Thomas Jefferson to Thomas Edison. Follow in their footsteps by carrying your own official AoM pocket notebook where you can write down all your manly ponderings and ideas. The cover has John L. Sullivan with the words “Semper Virilis” (Always Manly) circling his head. On the inside of the front cover, you’ll find the poem “If” by Rudyard Kipling, and on the inside back cover, you’ll find Teddy Roosevelt’s “Man in the Arena” speech.

AoM Letterpress Stationery and Coasters


A gentleman understands the power of a handwritten note. Unfortunately, quality stationery designed specifically for men is hard to find.

That’s why Art of Manliness has teamed up with Page Stationery to create a line of manly correspondence cards, perfect for jotting off a quick note.

We’ve also have some letterpress coasters for your manly beverages.

Special Launch Giveaway

To celebrate the launch of our new store and new products, we’re having a giveaway. The prize is any one item from the new AoM store. To enter, visit the Art of Manliness store, pick out an item that you’d like, and leave a comment below sharing which item you want.

Deadline to enter is Friday, June 21, 2013 at 5PM CDT. We’ll then pick three random comments to determine our three lucky winners.

As an incentive to enter, every one who enters will be sent a 10% discount code for the AoM store at the end of the contest.

Update: Our lucky winners are: Jason from Williamstown, NJ (Gentleman & Scholar tee), Victor from Chicago (Rough Riders tee), and Anthony from Westfield, IN (Know Your Lifts poster set).


1 MattGergeni June 14, 2013 at 4:01 pm

While I would personally hold any of the items in your awesome new store in the highest esteem, the one item that I would love above all else would be an Official Art of Manliness Sticker. It would be placed in a position of great prominence on my laptop.

2 mantic59 June 14, 2013 at 4:01 pm

It’s gotta be the Manvotionals book for me!

3 Aditya June 14, 2013 at 4:02 pm

Excellent job, Brett! The new shirts are quite nice. Ordering some right away.

4 Josh June 14, 2013 at 4:02 pm

I’d love to have the Art of Manliness Pocket Notebooks! Such a manly notebook!

5 Joeri June 14, 2013 at 4:03 pm

I’d be super stoked if I got the “The Man in the Arena” poster. Even though I’m not American, TR is one hell of a virile example for me.
Greetings from Belgium, and remember: stay manly.

6 Patrick June 14, 2013 at 4:04 pm

Definitely a set of the “Boxer, Man, Mustache” stationary… Because I’m tired of sorting through my wife’s stuff to find something to write a “Thank You” card with! If you would do a “Boxer, Mustache, Mallard” set, that’d be even better!

7 Robbie B June 14, 2013 at 4:04 pm

I would love a pocket notebook! Thanks

8 GuruTheSecond June 14, 2013 at 4:04 pm

That pocket notebook is awesome. I constantly look for ones like it but have yet to find one that really fits my needs like that would. Thanks for all your hardwork to keep this up Brett. The manly community appreciates it.

9 Emanuel Boderash June 14, 2013 at 4:05 pm

Stick & Move T-Shirt (M)

10 Rick Law June 14, 2013 at 4:05 pm

The set of Know Your Lift posters would be the consummate addition to my Garage Gym so that I and my Son would be appropriately manly while lifting great poundages. And thus would our humble Gym be rendered appropriately manly.

11 Zach June 14, 2013 at 4:06 pm

Bull Moose T-shirt

12 Terry June 14, 2013 at 4:10 pm

Hard to decide! I’ve always liked the “If” poster, the “strength & honor” t-shirt is cool, and the new coasters are pretty nice, too.

13 adal June 14, 2013 at 4:12 pm

Have been trying to write more. Got a nice pen, been using good paper. It makes a difference. Thanks! Great And easy suggestion to bring a better man.

14 Matt C. June 14, 2013 at 4:13 pm

Rough Riders shirt!

15 Russ June 14, 2013 at 4:14 pm

Is there a chance that there will be non-fitted style t-shirts at the store? Looking at the measurements, that 2x tee is darned narrow in the chest area.

16 Cordell D June 14, 2013 at 4:16 pm

Gentleman & Scholar T-Shirt in Large

17 Matt June 14, 2013 at 4:18 pm

Stationary: Boxer, Man, Mustache

18 Paulo June 14, 2013 at 4:26 pm

I’d love the sullivan wreath t-shirt!

19 Mark Dancer June 14, 2013 at 4:26 pm

I’d love to have a Sullivan Wreath T-Shirt in size Large!

20 Dylan June 14, 2013 at 4:32 pm

This is a tough one. so many cool things; but I’ve been wanting a Bull Moose t-shirt for a long long time.

21 Seean June 14, 2013 at 4:35 pm

Men’s Stationery: Catch, Trout, Bass

I might just have to order some either way.

22 Samuel Wadsworth Littauer June 14, 2013 at 4:35 pm

I am entering the giveaway celebrating the new AoM Shop page. I am submitting my name under the product “Sullivan Wreath T-Shirt”. If I do get chosen as a winner I wish that it would be in size ‘Small’. Thank you Mr. and Mrs. McKay for shaping many men to become a more manly man.
-Samuel Wadsworth Littauer

23 N.Vest June 14, 2013 at 4:36 pm

Think I’ll pick up a shirt for a friends first Father’s Day, and maybe one for myself

24 Juston S. June 14, 2013 at 4:39 pm

All of the things in the store would be a great thing to have, but i think that i would like the pocket notebooks.

25 Jeffrey B June 14, 2013 at 4:39 pm

I can always use pocket notebooks.

26 Evan June 14, 2013 at 4:40 pm

“The Man in the Arena” Poster

27 Spencer Lukens June 14, 2013 at 4:40 pm

This is a tough one. I love the “If” poster poem by Rudyard Kipling, but I’m going to have to hope for the “Strength & Honor” AoM shirt.

Thanks, in case I’m lucky!

28 Andrei Iacob June 14, 2013 at 4:51 pm

I would love the Know Your Lifts poster set.

29 Jacob C. June 14, 2013 at 4:52 pm

The Hunter, Moose, and Deer stationery looks great!

30 Ben R June 14, 2013 at 4:57 pm

I absolutely have to say the Man in the Arena Poster. Teddy R is one of my heroes, and the man was truly a badass.

31 Liz June 14, 2013 at 5:01 pm

Ohhh I want the “Know Your Lifts” poster set!! I know I’m not a man but I lift better than most of them!

I’m actually really enjoying your articles, they’re very insightful – I’m reading them with my girl friend, we’ve always been half male :))


32 Atlas Kimbrough June 14, 2013 at 5:01 pm

I’d definitely love the “Gentleman & A Scholar” or the Bull Moose t-shirt for college in the fall!

33 Jordan Mangum June 14, 2013 at 5:02 pm

Rudyard Kipling IF poster!

34 Evan June 14, 2013 at 5:02 pm

I would love to have the pocket notebook!

35 Dan June 14, 2013 at 5:03 pm

Bull Moose T-shirt (XL)

36 Matthew Howell June 14, 2013 at 5:05 pm

“The Man in the Arena” Poster

37 Justin Johnson June 14, 2013 at 5:09 pm

The man in the arena poster would be bully for me! Thanks!

38 Mike P. June 14, 2013 at 5:18 pm

Count me in for the signed Manvotionals book!

39 Nate Gilbert June 14, 2013 at 5:21 pm

I would either go with the stationary with the pipe, or the Pocket Books. Or the coasters. Too hard to choose just one thing.

40 William LaRue June 14, 2013 at 5:23 pm

The Bull Moose T-shirt! Bully!

41 Zack June 14, 2013 at 5:23 pm

Would love to win the Strength & Honor T-Shirt in a Medium.

42 David June 14, 2013 at 5:23 pm

An XL Gentleman & Scholar T-shirt

43 Erik June 14, 2013 at 5:27 pm

Strength & Honor T-Shirt – Thanks!

44 Lucas Sutter June 14, 2013 at 5:29 pm

I would love Rudyard Kipling’s “if” poster

45 STW June 14, 2013 at 5:31 pm

bull moose t-shirt

46 Parker June 14, 2013 at 5:31 pm

I need some new stationary and would be honored to have the AoM Box Set!

47 Asia Johnson June 14, 2013 at 5:33 pm

I would love to win the Gentleman and Scholar T-Shirt in a 2xl for my best friend who reads AOM daily and talks about it frequently to anyone that will listen.

48 Patrick Murray June 14, 2013 at 5:36 pm

I feel the manly coasters would go fantastic with my new man cave, remind everybody to drink up men live here

49 Colin J June 14, 2013 at 5:44 pm

The Strength and Honor shirt, small. Been trying to update my tshirt collection and that thing is sharp as a tack.

50 Brandon Beeson June 14, 2013 at 5:47 pm

I would have to say that I would love to have the Gentleman & Scholar shirt.

51 Andrew June 14, 2013 at 5:54 pm

The “If” poster for me.

52 Ken June 14, 2013 at 6:01 pm

Fire & Fight T-Shirt. I already have a few of the others, but this is my pick out of the newer designs.

53 Jim Thorp June 14, 2013 at 6:10 pm

The Man in the Arena poster this time!

54 Jake Mutch June 14, 2013 at 6:16 pm

I enjoy putting pen to paper, and the hunter, moose, and deer motif stationery seems the right way to do it.

55 Joshua Chilton June 14, 2013 at 6:20 pm

Congratulations on the new store. I would love to have the Sullivan Wreath T-shirt in a Large. Keep up the awesome stuff.

56 RobertK June 14, 2013 at 6:22 pm

I’ve gotta go with the Manvotionals Book, so I could ensure regularly that I am living virtuously

57 William June 14, 2013 at 6:24 pm
58 Aditya June 14, 2013 at 6:41 pm

Gentleman & Scholar (M) please. I forgot to add this in my last post.

59 Sonny June 14, 2013 at 6:41 pm

The Gentleman & Scholar shirt in XL would be a great addition to the wardrobe!

60 Philip Shimer June 14, 2013 at 6:42 pm

“the man in the arena” poster is nice. I’d hang it up at the office!

61 Eric Lim June 14, 2013 at 7:00 pm

Hi, I would be very happy to have a copy of The Art of Manliness Book (Signed).

62 Daniel June 14, 2013 at 7:18 pm

I would love to have the If poster hanging in my classroom.

Also, this might not be the direction that you are looking to ultimately go with your shop, but it would be convenient if your shop would carry some basic items to help people who are new to some of the many things that you teach us about, such as shaving supplies, calligraphy pens and wax, basic everyday carry materials, good shoe polish supplies, etc.

63 Colin Arnold June 14, 2013 at 7:20 pm

Bull Moose T-Shirt for sure!!!

64 Kevin H. June 14, 2013 at 7:47 pm

I would wear seriously test the durability limits of the Strength and Honor t-shirt. That’s been one of my personal mottos ever since I watched the Gladiator years ago. Thanks for the opportunity! (size M)

65 Logan June 14, 2013 at 7:50 pm

Would love a shot at the “If” poster, thanks!

66 Phil D June 14, 2013 at 8:14 pm

Men’s Stationery: Skipjack, Mustache, True North

67 C. A. Fust June 14, 2013 at 8:17 pm

I would say the “Gentleman & Scholar” t-shirt would fit my personality best.

68 Jon Stephenson June 14, 2013 at 8:43 pm

I’d like to have a medium Gentleman & Scholar T-Shirt, thanks!

69 Andy H June 14, 2013 at 9:01 pm

The Rough Rider shirt would look great riding down the road on my new motorcycle

70 Zachary June 14, 2013 at 9:11 pm

Strength and honor t shirt. Great new site

71 Oleg Novikov June 14, 2013 at 9:21 pm

It was a difficult decision between the two books, but I think I’d go for the Art of Manliness book just for practical knowledge if I ever get into a tough spot.

72 Jonathan Blair June 14, 2013 at 9:46 pm

I would like the Strength & Honor T-Shirt please.

73 Ryan Stowe June 14, 2013 at 9:51 pm

“it takes more than that to stop a bull moose!”

Bull Moose T-Shirt
Size Large

74 Nate L. June 14, 2013 at 10:36 pm

I’ve wanted that Strength and Honor T-shirt for a LONG time!

Also intend to buy Man in the Arena poster.

75 Daniel D. June 14, 2013 at 10:50 pm

The Strength and Honor T-Shirt would make the perfect gift for my brother in the Navy!

76 Eric June 14, 2013 at 11:03 pm

I’d love to get a set of those fine notebooks, perfect for my manly thoughts!

77 Keith June 14, 2013 at 11:04 pm

I’m a fan of the Dog, Hunter, and Mallard stationery.

78 L. David Fluty June 14, 2013 at 11:12 pm

I would most certainly enjoy writing letters on the Men’s Stationery: Hunter, Moose, Deer. I am an avid hunter and a purveyor of Gentlemanly activities.

79 SJ June 14, 2013 at 11:59 pm

Good job on the website in general and on the store and products in particular! I would go with “The tools of manliness T-shirt”.

80 Jacob June 15, 2013 at 12:10 am

The Strength & Honor T-shirt size L would be fantastic for me, thank you.

81 Matt June 15, 2013 at 12:12 am

I say, the Sullivan Wreath tee is absolutely tops! I would be honored to add it to my wardrobe. Bully!

82 Beowulf87 June 15, 2013 at 12:35 am

Stationery. I want that manly stationery, so I can leave some manly notes or write some manly letters. Huzzah!

83 Dean Thompson June 15, 2013 at 12:46 am

I have been meaning to pick up a copy of The Art of Manliness Book. If I were to win, that would really help that cause.

84 Doug C. June 15, 2013 at 1:32 am

The “Men’s Stationery: Skipjack, Mustache, True North” please.

85 Sean Giroux June 15, 2013 at 2:27 am

So many goodies, love the new web site design. I would love a signed copy of the art of manliness book.

86 Levi June 15, 2013 at 3:02 am

True North stationary!

87 David Cook June 15, 2013 at 3:35 am

I’d like the Strength and Honor tee-shirt!

88 Alex June 15, 2013 at 3:45 am

That rough riders shirt is awesome

89 JohnW June 15, 2013 at 3:56 am

The Hustle T-Shirt looks as awesome as it is cool.

90 Jonathan June 15, 2013 at 4:11 am

Strength and Honor T-shirt!

91 David spary June 15, 2013 at 4:17 am

For me i would have to go for…
- The Art of Manliness Book (Signed)
AM1038 (E2-1)

This product seems amazing alongside the other book you have for sale, i hope i win this but even if i dont ill be useing my 10% discount to get the both of them!

92 Jack June 15, 2013 at 4:20 am

I’m a teacher and would love to have the smartphone etiquette posters for my classroom.

93 Ivan Campero June 15, 2013 at 4:48 am

Man oh man, the Rudyard Kipling “If” Poster- both just the words and the background get me pumped. Great going on the store hey!

94 Asher Rieck June 15, 2013 at 5:14 am

I’d pick the Sullivan Wreath T-shirt if I won the Giveaway, but honestly I’ll be happy to get the discount for the full Know Your Lifts set.

95 Jake June 15, 2013 at 5:15 am

Definitely the Strength and Honor tshirt!

96 Matthew June 15, 2013 at 5:33 am

If I had to pick something for myself, it would be the splendid Rough Rider shirt in Large. But if I actually won this, I’d ask for the TR poster to hang in my classroom, so TR’s words and image would be there as a motivation for the students when they need a little extra manly inspiration.

97 Matthew June 15, 2013 at 5:36 am

If chosen for this, I’d ask for the TR poster so as to have it to hang in my classroom, so his words and image would be there to inspire and provide some manliness.

98 Vaughn Griffeth June 15, 2013 at 5:53 am

Great improvement, and I’m looking forward to picking up some new AoM gear! If I were to win, I would love the John Sullivan shirt. As a side note, thank you for the time and effort you spent in getting those products out to us Brett. It couldn’t have been easy, and the shirts I already received feel like a labor of love now. I really appreciate it.

99 Thad Davis June 15, 2013 at 6:04 am

The phone ettiquite poster set is wonderful and timely. Would love to have the set! I wish that I had a bunch of them to pass out to the public. :) But, they would be very nice in my office where everyone comes in and sits to talk on their phone.

100 Chad June 15, 2013 at 6:09 am

Would love a set of the “eat, drink, and be manly” coasters – they look really nice!


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