Announcing the Launch of the (New) Art of Manliness Mobile Site by Onswipe (Plus an iPad & Saddleback Case Giveaway)

by Brett & Kate McKay on October 11, 2012 · 2,148 comments

in Giveaway

As more and more folks use mobile touch devices like iPads and smartphones to browse the internet, the challenge for online publishers is to customize their platform so that reading content is optimized for mobile viewing. We’ve had previous iterations of a mobile site for AoM before, but they were pretty rudimentary and didn’t work for tablet devices.

But now that’s changed. We’ve partnered with Onswipe to create a touch-friendly mobile version of AoM that looks and works like a dream on the iPhone (Android coming soon) and three of the most popular tablet devices on the market today.

We actually implemented the Onswipe mobile version of AoM about two months ago and did a small announcement via Twitter to get some feedback from folks as we worked out some bugs with the fine folks at Onswipe.  The response to the new mobile site has been overwhelmingly positive.

And the analytics back up the anecdotal praise. Without even letting people know we have a touch-friendly version of the site, our engagement from mobile users has increased dramatically. According to Google Analytics, the number of visits from folks using iPhones has increased by nearly 7,000% in just two months. And people using their iPad to browse AoM are sticking around a lot longer: average time spent on the site went up over 200%. Sure, some people aren’t going to be happy with the changes (you can’t please everyone!), but the statistics show that lots of AoM readers are digging the new Onswipe mobile experience.

Here’s a sneak peak at some of the features you’ll find on our new mobile touch version of AoM.


Clean, Magazine-like Layout

With the clean, magazine-like layout, articles are now much easier and more enjoyable to read on your mobile device. With the swipe-to-advance-to-the-next-article interface, you’ll feel like you’re flipping through your favorite magazine.

Easy-to-Use, Intuitive Touch Interface

The AoM + Onswipe mobile experience takes full advantage of the touch capabilities of today’s tablets and smartphones. Just swipe and tap to browse and read articles.

It’s so easy, even a toddler can do it! Do I see a hair sprouting on your chest, Gus?

Responsive Web Design

No matter how you orient your screen, the AoM + Onswipe mobile site will orient itself to match. Like to read your articles in portrait mode? Go ahead! Fancy yourself a landscape mode kind of guy? You can read AoM in that position, too.


Create your own custom digest of your favorite Art of Manliness articles with the “Favorites” feature. Just tap the heart in the bottom right-hand corner to add it to your catalog (Requires Facebook account to use).


Spread the Good Word of Manliness with just a quick tap. Help make the world manlier by sharing AoM articles you enjoy via Facebook, Twitter, or even email.

100% Free (Ad-supported)

We’re committed to ensuring the high-caliber articles on remain totally free, but for that to happen we need the support of advertisers. We’re able to provide this great mobile version of AoM thanks to advertisements that will appear every now and then as you swipe through articles. We’ll be working with Onswipe to ensure that ads adhere to the same high standards we apply to the desktop version of the site and don’t clutter up the mobile experience.

Works in Your Browser: No App Download Needed!

The AoM + Onswipe mobile site works in your mobile device’s browser. No download needed! Anytime you go to an url on your mobile device, you’ll automatically be directed to the mobile experience. (Of course, if you don’t like the mobile version, we make it easy for you to opt out with a “Desktop Mode” button.)

This Is Just the Beginning! 

Onswipe is working hard to add more features to the mobile version of AoM to make it even better. Keep checking back on your touch device to see what’s cooking.

Devices Currently Supported

  • Kindle Fire
  • Nexus 7
  • iPad
  • iPhone

The site looks slightly different on each device, but works pretty much the same whether you’re on a iPad or Nexus 7 — just touch and swipe to navigate through the site.

Coming Soon: Android smartphones. Look for it towards the end of the year!

Thanks for your continued support of The Art of Manliness. We’re always looking for ways to improve your experience with AoM. We hope this new mobile version of the site does just that.

Win an iPad 2 AND a Saddleback Leather Company iPad Case from AoM + Onswipe

To celebrate the launch of our new magazine-esque, touch-friendly mobile site, AoM and Onswipe are giving away an iPad 2 AND a Saddleback Leather iPad case so you can read AoM’s new mobile site in ruggedly handsome style.

How to Enter

There are two ways to enter.

1. Simply leave a comment below sharing where you’re going to read AoM on your Saddleback Leather encased iPad 2.

2. Visit on any of the following devices: Nexus 7, Kindle Fire, or iPad, and you will see an advertisement that looks like this as you swipe between articles:

Click the “Tweet to Enter” button and a hover-over will appear with various sharing buttons. Click the Twitter button. For your Tweet to count make sure to add the following in your tweet: #aomipad

Deadline to enter is Thursday, October 18, 2012 at 10PM CT. We’ll then select a random entry from the comments and tweets combined to determine the winner.

Good luck!

2001 Mario October 16, 2012 at 9:30 pm

On the beach, slurping on a Caipirinha.

2002 Chad October 16, 2012 at 9:38 pm

I will read Art of Manliness in the Sierra-Nevada back country, on a remote mountain crest where I am able to get cell signal for my mobile-hotspot enabled smartphone, through which my rugged iPad 2 will access the internet.

2003 Eric October 16, 2012 at 9:44 pm

At the hospital reading to the man who taught me to be a man; when he gets better playing chess on it in our cabin after we put my boy to bed.

2004 Jim October 16, 2012 at 9:44 pm

I’ll be reading this on the porch

2005 Luke October 16, 2012 at 10:01 pm

During my lunchbreak, in order to brush up on manly activities for the weekend

2006 Brandon October 16, 2012 at 10:06 pm

In my chair while holding my first child due in March.

2007 Chris C October 16, 2012 at 10:07 pm

Under an oak tree, while deer hunting.

2008 Curt October 16, 2012 at 10:21 pm

I’ll read AoM at my local coffeeshop.

2009 Russell Taylor October 16, 2012 at 10:34 pm

On the porcelain thrown, on my way to class, in class, after class, and at home!!!! I would be honored to read it everywhere.

2010 ROBERT CORFIELD October 16, 2012 at 10:53 pm

If awarded this excellent prize, I’ll read AoM on my Saddleback Leather encased iPad 2, every where I go. Thus keeping me informed of all things AoM at all times.

2011 Joe October 16, 2012 at 10:57 pm

When briskly walking back and forth between office and satellite office.

2012 James Passman October 16, 2012 at 11:23 pm

Will read it daily, as I do already.

2013 Kyle October 16, 2012 at 11:29 pm

In my dorm room while “studying” for my final exams; dreaming of winter break and family.

2014 joel October 16, 2012 at 11:45 pm

I’m gonna read AoM everywhere! On the bus, in class, on the toilet…

2015 Isaac Dillman October 16, 2012 at 11:54 pm

while on the toilet…

2016 Dan October 17, 2012 at 12:07 am

Between field training exercises and polishing my Sam Browne.

2017 AjaxHarper October 17, 2012 at 12:43 am

I plan to use it for the last few nice days of fall before the Wisconsin winter sets in and keeps me indoors.

2018 Zach October 17, 2012 at 12:55 am

I’ll be reading this as I’m carpooling my way up to the contnental divide to go skiing and rock climbing.

2019 Joe October 17, 2012 at 1:55 am

I will read in the forest. Under the trees, surrounded by nature. Or in my room.

2020 Josh Johnson October 17, 2012 at 2:38 am

I would read it to relax and be edified in those precious moments of solitude, and, if the occasion allows, with a nice pipe in hand.

2021 Peter October 17, 2012 at 2:56 am

in my living room after everyone has gone to sleep

2022 Patrick October 17, 2012 at 5:08 am

I’ll definitely be reading it every, evening after dinner, in bed, with my girl at my side, a dram of fine scotch in one hand, and my dog at my feet.

2023 Lee October 17, 2012 at 6:08 am

Read it while I sit on the bus etc

2024 Noah October 17, 2012 at 6:31 am

Reclined on the bench next to the fountain of Kosciuszko’s Garden which he created while constructing the original fortifications here at the United States Military Academy at West Point.

2025 Patrick Haney October 17, 2012 at 6:49 am

I’ll be reading this at home to my 15 month old boy (who has a twin sister), to begin his manliness at an early age.

2026 Dan M. October 17, 2012 at 7:00 am

I’ll read it every morning on my trip to get coffee. Looks extremely manly, which will only enhance my chances of a lady noticing my “manliness.”

2027 Steve October 17, 2012 at 7:31 am

With 5 kids and extensive honey-do list I’ll be reading it at the end of the day right before bed!

2028 mike moore October 17, 2012 at 8:01 am

I will read AOM in my down time at work.

2029 Trent October 17, 2012 at 8:19 am

I will read it on the couch with my 6 year old son (he likes to see the pictures).

2030 Rich H October 17, 2012 at 8:32 am

On the couch, holding my new son due in December

2031 Dave October 17, 2012 at 8:51 am

I’ll be reading it at work on my breaks outside, and after work while getting coffee. I’ll also be reading it at home while keeping warm next to the wood burning stove.

2032 Brendon October 17, 2012 at 9:41 am

I will have my son read it out loud in the passenger seat of the car on the way to the trail head. And there it shall remain, waiting to share its manliness once again after me and my boy return from our multi-day sojourn into tree-kicking, stream-hopping, faith-sharing, and beef eating. All of which was of course blissfully technology free!

2033 Scott October 17, 2012 at 9:50 am

In my recliner, with a Dunhill Cumberland billiard full of Penzance and a dram of Port Ellen 9th Annual, 30-year-old Islay malt.

2034 Jesse Foy October 17, 2012 at 10:01 am

I would use this in the Phillipines and India when I go there for my mission trips.

2035 James October 17, 2012 at 10:06 am

I will read the new AOM mobile page in the morning with a great cup of coffee.

2036 IronMike October 17, 2012 at 10:15 am

I will be reading The Art of Manliness while on the bus while on the way to do one of the greatest things a man can do: Visit his mother!

2037 Chip in SC October 17, 2012 at 10:21 am

Sitting on my dock on the river watching the sunset…

2038 Joel October 17, 2012 at 10:27 am

In our tent at the State Park with my three boys.

2039 Sander October 17, 2012 at 10:41 am

On the train I have to take twice a week, when going to or returning from my chamber in my university-city.

2040 Zach October 17, 2012 at 10:51 am

I’ll be reading on the bus on the way to work, on my lunch break, and while I’m waiting for my code to finish running :)

2041 Neal J October 17, 2012 at 11:10 am

I’ll be reading it with breakfast before I get cracking on art studio time.

2042 Gordon P October 17, 2012 at 11:13 am

I’ll read it in my favorite chair while supervising my boys doing their homework.

2043 Steven October 17, 2012 at 11:16 am

Would love to be able to browse the site anywhere in my house.

2044 DJ October 17, 2012 at 11:33 am

I’ll be reading on the bus. With a full schedule, it is often my only time to catch up.

2045 Cameron October 17, 2012 at 11:46 am

I am an American living and working in Austria, and all of the tips in AoM have helped me integrate into the society here much easier as these articles helped me get rid of a lot of ‘Americanisms’ and start being a man. I’d be reading these articles on the subway to and from work, on lunch breaks, or when visiting the small villages by train that surround the area.
I also travel around the world with my job, so it would be a beautiful device to keep up on the latest news and become more aware of the world around me.

2046 Phil October 17, 2012 at 11:49 am

That case is awesome!!

2047 tom October 17, 2012 at 11:55 am

on the balcony, most likely, with a pipe in hand.

2048 Alejandro Cárdenas October 17, 2012 at 12:04 pm

I shall read thy blog like a man, wile shaving my moustache, or when i do not want to waste tme while i am in the toilet, even i shall read it when que in the proposturous lines waiting to get something. I shall read it where no man has read before

2049 Craig October 17, 2012 at 12:06 pm

In my garage while I smoke a rack of ribs

2050 Alejandro Cárdenas October 17, 2012 at 12:10 pm

I shall read thy blog while shaving my manly moustache, or when I do not want to waste time while in thy toilet, even I shall read it when my teachers in college are not manly enough to deserve my full attention. I shall read where no man has read before

2051 Michael Ruocco October 17, 2012 at 12:12 pm

I’ll be reading while sitting on the beach in Aruba on my honeymoon. Found this site while looking for groomsmen gifts and it gave me some great ideas. Keep up the great work!

2052 Matt October 17, 2012 at 12:14 pm

I will be reading AOM from the couch after wrestling with my kids.

2053 Ben H October 17, 2012 at 12:18 pm

I’d read AoM in my Saddleback Leather encased iPad 2 when carpooling.

2054 Edward Lee October 17, 2012 at 12:28 pm

In an airport lounge watching the frenetic tourists rushing around

2055 Claude October 17, 2012 at 12:29 pm

On lunch break at work. Or any break, for that matter.

2056 William P October 17, 2012 at 12:47 pm

On campus between classes, as I am an undergrad student studying Chemical Engineering.

2057 Alan October 17, 2012 at 12:48 pm

In my recliner.

2058 Matt October 17, 2012 at 12:59 pm

I’ll be sitting in the pecan orchard outside my home basking in the autumn sun while enjoying the wonderful leather smell protecting technology.

2059 Gustavo October 17, 2012 at 1:00 pm

saddles! technology!

2060 Chris Deering October 17, 2012 at 1:00 pm

At my campsite, next to a fire, while smoking my pipe and drinking bourbon.

2061 GeekyMike October 17, 2012 at 1:06 pm

I would read Art of Manliness on the front porch, overlooking the beautiful Alabama landscape

2062 Mark Mondragon October 17, 2012 at 1:46 pm

I will be reading these entries in all the places I go, as a fellow blogger who recieves inspiration for the club I formed. And I will be using these entries to form my life as a man and to help other men become gentlemen.

2063 G October 17, 2012 at 1:46 pm

me, I’m going to read from astride my horse in the frozen midwestern winter… while using my straight razor to shave using ice cold water from a frozen lake.

2064 Terry October 17, 2012 at 2:41 pm

With an iPad and manly Saddleback case I could read AoM anywhere there’s WiFi.

2065 Steve October 17, 2012 at 3:02 pm

If you gave me this I would give it to a friend who I know would read AoM everywhere – and in manly style.

2066 Catherine October 17, 2012 at 3:25 pm

In bed with my fiancee where I can share the articles with her. Art of Manliness always makes her happy.

2067 A Nolen October 17, 2012 at 3:28 pm

I am going to read in preparation for a program that I want to institute at the prison where I work. Inmates definitely need a lesson on the art of manliness.

2068 Chase October 17, 2012 at 3:32 pm

in the shade with a hammock set up high in a tree, winding down from a hard day’s labor.

2069 MythReindeer October 17, 2012 at 3:38 pm

I will read AoM at the old wooden table in the kitchen, as I sip my coffee.

2070 Jeremy Ungar October 17, 2012 at 3:45 pm

It’s 6:31 pm on the dot. The sun is softly cresting the pacific, going down for the night – a night I know is gonna be damn longer than I care to admit. I stare out and wonder if I’ll see the green ray that flashes just as the sun sets – but I can tell I’ve already missed it.

I glance down at my trusty iPad2 in its beautiful Saddleback Leather case. The two seem to be meant for one another. Kinda like Jillian and me – till she blew her top and left me high and dry in the mojave, but that’s another story. On the screen I see the iconic image of ‘HOLD FAST’ tattooed to a sailor’s knuckles, and I know that I’ve truly forgotten the man I always wanted to be.

But now’s not the time for regret. Not the time for idle musings. I can see him coming. I’ve never met the bastard before but I can tell from the poorly concealed bulge under his blazer. This guy’s never been to a tailor in his life – much less to one that would fit a jacket for a piece.

I dive for the pavement, rolling out of his line of fire. Bang. Bang. Bang. Bang. Bang. Almost empty. I draw my trusty handmade slingshot, grab a pebble from the ground and let her rip. A clean hit to his wrist knocks the gun to the floor and before he can reach for it, I’m at his throat.

Now I’m no fighter, but a couple hours a day on the heavy bag have given me the kinds of jabs & crosses that can make mince meat out of another man’s jaw.

In an instant his face is bloodied, his nose shattered; he looks to the ground and spits teeth. Not used to blood, I recoil at the sight. Damn idiot. It gives him just enough time to grab his piece and get a clean shot to my gut. He only had one bullet, and he made it count.

I wait for the life to fade from my eyes, but start to wonder why I’m not hurting more. It – it doesn’t hurt a bit.

The iPad2 was resting in my jacket’s oversized inner pocket. I slowly stand straight. I pull my trusty iPad from my jacket and see the bullet lodged in the saddleback case. It didn’t even make it through the leather.

The bastard in the suit pulls the trigger again and again. He should’ve learned to count.

I could’ve put him out of his misery then and there, but I knew better. Cause without The Art of Manliness… that slob’s a lost cause anyway.

2071 Randy October 17, 2012 at 3:46 pm

I would read AoM in my garage while doing sets of POW squats in a suit and focusing on growing my beard

2072 Brian W. October 17, 2012 at 4:23 pm

I will read AoM on my airplane!

2073 Daniel Dix October 17, 2012 at 4:28 pm

I will read the art of manliness while I sip on Angel’s Envy Bourbon after closing the pub, worried that Crossfit at 5AM the next day will be all the harder because I’m not going to bed at a reasonable time. What the hell, I’ll handle it.

2074 Noah October 17, 2012 at 4:36 pm

I would read AoM on the iPad while going on grad school visits.

2075 SteamBoy October 17, 2012 at 4:48 pm

All across Arkansas on my grand getting lost adventures of wedding photography,

2076 david herrera October 17, 2012 at 4:51 pm

I plan on reading this fantastic treasure trove of manliness, while deep sea fishing for Marlin off the gulf coast, while sipping a single malt whiskey (neat) and reveling in my accomplishments I have been enabled to overcome with the help of The Art of Manliness.

2077 Justredbeard04 October 17, 2012 at 5:07 pm

I would read AoM in Alaska, Zimbabwe, Ireland, England, Australia and China. I would read it to anyone who wants to be more of man and less of a not man.

2078 Mr. Misterious October 17, 2012 at 5:26 pm

I’ll be reading Art of Manliness while adventuring around the world. The new design looks amazing.

2079 J. Rashilla October 17, 2012 at 6:40 pm

I’d read after the sergeants release us for the afternoon before I go home!

2080 Joel October 17, 2012 at 6:53 pm

I would read it on my breaks at work and when I travel.

2081 Evan October 17, 2012 at 6:54 pm

I’ll read it on campus at the University of Notre Dame.

2082 Shawn C. October 17, 2012 at 7:20 pm

I would read AoM from the seat of my Jeep after a fast training run on my favorite trails.

2083 Paul Mendoza October 17, 2012 at 8:06 pm

I would read on the back deck of my Cedar Crest home, overlooking the Sandia Mountains. Bushmills in had, Bullmastiff at my feet.

2084 Matt Reynolds October 17, 2012 at 8:28 pm

As an avid reader that has been dying to get an iPad I’d be delighted with this prize. If I’m so lucky to win I’m sure I would have it with me everywhere. That being said I’d likely read AoM everywhere as well. Great site. I’m glad I found it!

2085 Jimbo October 17, 2012 at 8:51 pm

In a room filled with leather and mohagany furniture while drinking an old fashioned in front on a warm fire.

2086 Dan October 17, 2012 at 9:06 pm

I would use this while wearing a cheap windbreaker whose hood keeps falling off, sitting on a wooden bench missing a slat, on the wet blustery steel deck of a ferry crossing from Vancouver Island to the mainland.

2087 Charles Jackson October 17, 2012 at 9:44 pm

While taking care of my son when we are at home and on the go.

2088 bernie wilson October 17, 2012 at 9:51 pm

I’d be reading it while bouncing through the airports for work. Been needing an iPad for quite a while now; today may be my day!

2089 Gus Clark October 17, 2012 at 10:18 pm

It would go with me everywhere. Reading while sitting around a campfire underneath a sky full of stars, would be my favorite pick.

2090 Jesse October 17, 2012 at 10:18 pm

I would read AoM in-between my studying on campus. in-between my nervous breakdowns and my glorious triumphs!

2091 Jeremy C. October 17, 2012 at 10:37 pm

In my parents basement… I DONT LIVE WITH THEM THEY LIVE WITH ME!!!!

2092 Daniel October 17, 2012 at 11:09 pm

I’ll read it on campus between classes, and at home between homebrews.

2093 Tyler October 17, 2012 at 11:34 pm

Dude, congratulations! Big step. I’ll be reading mine on my favorite sofa in the living room with the dog at my feet.

2094 John B. October 18, 2012 at 12:07 am

In bed…

2095 Kevin Doherty October 18, 2012 at 12:25 am

I would read it anywhere I had a the opportunity, because of how portable the iPad is.

2096 Craig Lyons October 18, 2012 at 12:41 am

Anywhere I happen to be on Oahu.

2097 Shawn October 18, 2012 at 2:27 am

If I won the IPad2 and that awesome case there are many places I would read it. At the barber’s while I am getting my Don Draper haircut and nice hot towel shave or possibly at the local watering hole while I’m enjoying a nice manly whiskey in the rocks.

2098 Andrew October 18, 2012 at 5:02 am

I will read it on the bus to university.

2099 P. Malcolm October 18, 2012 at 5:15 am

I will be reading AoM on my Saddleback encased iPad at work during lunch break.

2100 Jameson Wade October 18, 2012 at 6:28 am

If I were fortunate enough to win, I would read my two year old son and my nephew’s stories about being a man. Responsible men are becoming increasingly difficult to find, and I believe that it is the responsibility of us men left to educate those that we can on what is the very essence of manliness.

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