
As more and more folks use mobile touch devices like iPads and smartphones to browse the internet, the challenge for online publishers is to customize their platform so that reading content is optimized for mobile viewing. We’ve had previous iterations of a mobile site for AoM before, but they were pretty rudimentary and didn’t work for tablet devices.
But now that’s changed. We’ve partnered with Onswipe to create a touch-friendly mobile version of AoM that looks and works like a dream on the iPhone (Android coming soon) and three of the most popular tablet devices on the market today.
We actually implemented the Onswipe mobile version of AoM about two months ago and did a small announcement via Twitter to get some feedback from folks as we worked out some bugs with the fine folks at Onswipe. The response to the new mobile site has been overwhelmingly positive.
And the analytics back up the anecdotal praise. Without even letting people know we have a touch-friendly version of the site, our engagement from mobile users has increased dramatically. According to Google Analytics, the number of visits from folks using iPhones has increased by nearly 7,000% in just two months. And people using their iPad to browse AoM are sticking around a lot longer: average time spent on the site went up over 200%. Sure, some people aren’t going to be happy with the changes (you can’t please everyone!), but the statistics show that lots of AoM readers are digging the new Onswipe mobile experience.
Here’s a sneak peak at some of the features you’ll find on our new mobile touch version of AoM.
Features
Clean, Magazine-like Layout

With the clean, magazine-like layout, articles are now much easier and more enjoyable to read on your mobile device. With the swipe-to-advance-to-the-next-article interface, you’ll feel like you’re flipping through your favorite magazine.
Easy-to-Use, Intuitive Touch Interface

The AoM + Onswipe mobile experience takes full advantage of the touch capabilities of today’s tablets and smartphones. Just swipe and tap to browse and read articles.

It’s so easy, even a toddler can do it! Do I see a hair sprouting on your chest, Gus?
Responsive Web Design

No matter how you orient your screen, the AoM + Onswipe mobile site will orient itself to match. Like to read your articles in portrait mode? Go ahead! Fancy yourself a landscape mode kind of guy? You can read AoM in that position, too.
Favorites

Create your own custom digest of your favorite Art of Manliness articles with the “Favorites” feature. Just tap the heart in the bottom right-hand corner to add it to your catalog (Requires Facebook account to use).
Share

Spread the Good Word of Manliness with just a quick tap. Help make the world manlier by sharing AoM articles you enjoy via Facebook, Twitter, or even email.
100% Free (Ad-supported)
We’re committed to ensuring the high-caliber articles on artofmanliness.com remain totally free, but for that to happen we need the support of advertisers. We’re able to provide this great mobile version of AoM thanks to advertisements that will appear every now and then as you swipe through articles. We’ll be working with Onswipe to ensure that ads adhere to the same high standards we apply to the desktop version of the site and don’t clutter up the mobile experience.
Works in Your Browser: No App Download Needed!
The AoM + Onswipe mobile site works in your mobile device’s browser. No download needed! Anytime you go to an artofmanliness.com url on your mobile device, you’ll automatically be directed to the mobile experience. (Of course, if you don’t like the mobile version, we make it easy for you to opt out with a “Desktop Mode” button.)
This Is Just the Beginning!
Onswipe is working hard to add more features to the mobile version of AoM to make it even better. Keep checking back on your touch device to see what’s cooking.
Devices Currently Supported

- Kindle Fire
- Nexus 7
- iPad
- iPhone
The site looks slightly different on each device, but works pretty much the same whether you’re on a iPad or Nexus 7 — just touch and swipe to navigate through the site.
Coming Soon: Android smartphones. Look for it towards the end of the year!
Thanks for your continued support of The Art of Manliness. We’re always looking for ways to improve your experience with AoM. We hope this new mobile version of the site does just that.
Win an iPad 2 AND a Saddleback Leather Company iPad Case from AoM + Onswipe



To celebrate the launch of our new magazine-esque, touch-friendly mobile site, AoM and Onswipe are giving away an iPad 2 AND a Saddleback Leather iPad case so you can read AoM’s new mobile site in ruggedly handsome style.
How to Enter
There are two ways to enter.
1. Simply leave a comment below sharing where you’re going to read AoM on your Saddleback Leather encased iPad 2.
2. Visit artofmanliness.com on any of the following devices: Nexus 7, Kindle Fire, or iPad, and you will see an advertisement that looks like this as you swipe between articles:

Click the “Tweet to Enter” button and a hover-over will appear with various sharing buttons. Click the Twitter button. For your Tweet to count make sure to add the following in your tweet: #aomipad
Deadline to enter is Thursday, October 18, 2012 at 10PM CT. We’ll then select a random entry from the comments and tweets combined to determine the winner.
Good luck!







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On the couch while gaining brownie points for sitting through real houswives.
You give me this delightful gift, I’ll read it anywhere, everywhere, with a fox, in a box, on a train, in the rain, oh, yes, I’ll read it, Sam I Am!
I’ll read AOM on the way to class everyday, and inbetween classes!
On the porch as the nights get a bit cooler.
Everywhere. But mostly on the couch or when I go on travel.
In between college classes!
At school, to pass time.
On the airplane
Before bed, while my wife nurses the baby
300 feet in the air, in a wind turbine.
I’ll be reading while on my weekly business travels between Washington, DC and New York.
When I can pry it away from my sons I’ll read it on the couch or in my office.
I’ll read it when I can pry it away from my sons, either on the couch or in my office.
On the couch with a Hofbrau Octoberfest after a day full of DIY.
I will read it as I work out in the woods, hunt bears with only my fists, drink large amounts of scotch, and while writing poetry.
My comfy, free, hand me down, recliner is where I would use my beautiful new iPad!
On the backporch, while smoking a pipe.
In the woods, putting into practice all I learn.
In the park, on an island in the Danube.
After I ride my Harley home from my job at one of the nation’s few remaining steel mulls, after I kiss my wife and wrestle my boys, As I unwind from a long day of working hard to get my fill, as I enjoy a cigar and watch the sunset on my portch from my rocking chair there, I will read AoM.
The foothills above Ft. Collins, CO.
Manly places like the hardware store, the tractor and feed store, and the barbershop.
I take my kindle fire with me everytime I travel, about once a month. This would be great for airport reading!
I would be reading AoM everywhere I go. Right now, the only AoM I get is when I am in my office, but there is a lot of travel in my future (less office time) So I would be able to stay connected on layovers, cab rides, bus rides, and hotel stays.
Well, I won’t be the one using it, but my darlin’ man will be perusing The (New) Art Of Manliness) out on his prairies in Illinois. Thanks!
Well, I’ll read AoM at my favourite beach cliff
During the many boring meetings that require my attendance and not attention.
I’ll be reading it on the bus to-and-from work, or when I travel. Or possibly when I find myself dining alone.
On the back porch before it gets too cold outside.
I’d love to read AoM on my tablet in a local Seattle Park!
Starbucks!
I would read it whenever I wasn’t doing something manly, like chopping wood, wrestling bears, or sailing the seven seas……or maybe when I get home from work!
While in Stats class, need I say more?
While I’m in statistics, need I say more?
While I’m in those boring classes.
I’d read my iPad on my deck, basking in the sunlight.
On the couch while watching a movie. IMBD app is great for random trivia.
While watching a movie. IMDB app is great.
At the breakfast table while eating bacon with a side of Canadian bacon
I would read AoM anywhere I go…at work, doctor appointments, barbershops, and coffee shops.
I’m going to read AoM everywhere. And be better off for it.
I will read it on the mountain tops, proclaiming my manliness to the world below!
On the patio with some bourbon on the rocks
In lecture halls during class.
I am going to use the iPad and AOM while teaching Americas Future the skills necessary to become upstanding men of society.
In bed before I go to sleep.
I’ll use it while photographing the universe under the darkest skies in the world.
On the couch.
After honorably completing another day’s honest work, preferably after completing a training regimen at the gym, or even after showing some reverence. In short, I’ll read it not while being a man, but once I’ve acted as a man.
On my Lunch break
Anywhere! It’s a mobile device protected by a awesome leather case so it will go where I go.
On the couch with my kid while mom takes a break from a cranky toddler
In my office, when I am supposed to be working.
Why, this manly tablet and case would be enjoyed on the beaches of St. Thomas this December!
I spend all of my weekends at my girls volleyball tournaments. I would love to be able to read through AOM during the long breaks between games.
I’ll use the IPad to work comfortably from the couch at home.
Once work is finished I’ll use it to play comfortably from the couch at home.
I’ll read it on my porch while enjoying a nice cigar and a glass of bourbon.
I plan on reading while rocking my newest addition to my family to sleep.
lunchbreaks at work.
On the bus, while commuting.
At work, on my lunch break!
This will be great for my morning commute on the bus!
I’d read it while sitting in my leather chair and drinking my coffee.
If you give me this gift I’d give it someone who I know would use it and read AoM everywhere… at home, while out on the town, during the day and during the night.
I would love to read AoM on my iPad2/Saddleback Leather case at home while taking care of my newborn baby girl!
During my lunch break from classes
I would probably read AoM on the iPad 2 late at night after homework and right before I go to bed
Sitting outside, whle smoking a cigar, enjoying the evening’s peacefulness… until the Mrs needs me….
this would be a hansome addition to the tech collection to read with my morning coffee
On the Gulf in North Central Florida.
I would read from my ipad 2 while traversing the City of Chicago on its wonderful transit system. Or, perhaps, I would read from it while lounging about on a rainy day.
Gotta be the front porch swing!
SItting out back when it cools off in the evenings
On my back porch with a cup of coffee in the morning. Or with a beer in the evening. Or anywhere, anytime actually. Can’t wait!
Before, and possibly during, lectures
When I’m traveling on business.
On a tree I chop down while growing my beard.
Anywhere and everywhere at all times that I’m not driving.
Mostly on the back porch with coffee or hot chocolate I’m sure.
I would read the site anywhere I could get a WiFi connection.
On the toilet. It’s not glamorous but it’s the truth…and there is nothing manlier than telling the truth.
I’ll be reading the Art of Manliness while sitting on the couch looking out through the patio door.
I would read AoM while sitting on my patio with a scenic Texas view while taking breaks from working hard, playing hard.
I’m going to read mine in my college dorm, right after getting done the day’s NROTC training (Marine Corps). Or After the long day’s classes.
During class.
I would read my Ipad on my Old man’s sailboat. What article? Hmmm, is there one about how to get an anchor unstuck from whatever its stuck on?
On the back of a horse in a saddle riding through wine country
While I’m on break and on lunch and also during weekends.
In my office before work, and while travelling
I am going to read it while riding on a horse checking the fence line!
I’ll read AOM everywhere I can!
I’ll be reading up on the Art of Manliness site when I’m places that I can’t normally read it. Any time I’m not on my desktop at home, whenever I am out for coffee, really just anywhere I get the chance. On top of that it will make it easier for me to show my buddies this great site!
I’d read it in my downtime at school.
Will be good to read (um, study) during downtime at the firehall between alarms and cooking.
At home, to be enjoyed while having a nice glass of Balvenie Double Wood.
I look forward to reading your site during breaks and lunch at the “well known” firearms plant I work at.
In the library or in class.
On my back deck, in Cedar Crest, NM, overlooking the Sandia Mountains. Bushmills in hand, bullmastiff at my feet.
Wherever I darn well please. But most definitely while relaxing on the couch instead of having to browse AoM on the computer in my kitchen.
I’m going to peruse AoM while waiting in airports for work travel….or perhaps while sipping coffee on the porch in the early blue ridge morning ;)
Every night, on the couch.
I would read it in a box,,,, I would read it to a fox?
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