Announcing the Launch of the (New) Art of Manliness Mobile Site by Onswipe (Plus an iPad & Saddleback Case Giveaway)

by Brett & Kate McKay on October 11, 2012 · 2,148 comments

in Giveaway

As more and more folks use mobile touch devices like iPads and smartphones to browse the internet, the challenge for online publishers is to customize their platform so that reading content is optimized for mobile viewing. We’ve had previous iterations of a mobile site for AoM before, but they were pretty rudimentary and didn’t work for tablet devices.

But now that’s changed. We’ve partnered with Onswipe to create a touch-friendly mobile version of AoM that looks and works like a dream on the iPhone (Android coming soon) and three of the most popular tablet devices on the market today.

We actually implemented the Onswipe mobile version of AoM about two months ago and did a small announcement via Twitter to get some feedback from folks as we worked out some bugs with the fine folks at Onswipe.  The response to the new mobile site has been overwhelmingly positive.

And the analytics back up the anecdotal praise. Without even letting people know we have a touch-friendly version of the site, our engagement from mobile users has increased dramatically. According to Google Analytics, the number of visits from folks using iPhones has increased by nearly 7,000% in just two months. And people using their iPad to browse AoM are sticking around a lot longer: average time spent on the site went up over 200%. Sure, some people aren’t going to be happy with the changes (you can’t please everyone!), but the statistics show that lots of AoM readers are digging the new Onswipe mobile experience.

Here’s a sneak peak at some of the features you’ll find on our new mobile touch version of AoM.


Clean, Magazine-like Layout

With the clean, magazine-like layout, articles are now much easier and more enjoyable to read on your mobile device. With the swipe-to-advance-to-the-next-article interface, you’ll feel like you’re flipping through your favorite magazine.

Easy-to-Use, Intuitive Touch Interface

The AoM + Onswipe mobile experience takes full advantage of the touch capabilities of today’s tablets and smartphones. Just swipe and tap to browse and read articles.

It’s so easy, even a toddler can do it! Do I see a hair sprouting on your chest, Gus?

Responsive Web Design

No matter how you orient your screen, the AoM + Onswipe mobile site will orient itself to match. Like to read your articles in portrait mode? Go ahead! Fancy yourself a landscape mode kind of guy? You can read AoM in that position, too.


Create your own custom digest of your favorite Art of Manliness articles with the “Favorites” feature. Just tap the heart in the bottom right-hand corner to add it to your catalog (Requires Facebook account to use).


Spread the Good Word of Manliness with just a quick tap. Help make the world manlier by sharing AoM articles you enjoy via Facebook, Twitter, or even email.

100% Free (Ad-supported)

We’re committed to ensuring the high-caliber articles on remain totally free, but for that to happen we need the support of advertisers. We’re able to provide this great mobile version of AoM thanks to advertisements that will appear every now and then as you swipe through articles. We’ll be working with Onswipe to ensure that ads adhere to the same high standards we apply to the desktop version of the site and don’t clutter up the mobile experience.

Works in Your Browser: No App Download Needed!

The AoM + Onswipe mobile site works in your mobile device’s browser. No download needed! Anytime you go to an url on your mobile device, you’ll automatically be directed to the mobile experience. (Of course, if you don’t like the mobile version, we make it easy for you to opt out with a “Desktop Mode” button.)

This Is Just the Beginning! 

Onswipe is working hard to add more features to the mobile version of AoM to make it even better. Keep checking back on your touch device to see what’s cooking.

Devices Currently Supported

  • Kindle Fire
  • Nexus 7
  • iPad
  • iPhone

The site looks slightly different on each device, but works pretty much the same whether you’re on a iPad or Nexus 7 — just touch and swipe to navigate through the site.

Coming Soon: Android smartphones. Look for it towards the end of the year!

Thanks for your continued support of The Art of Manliness. We’re always looking for ways to improve your experience with AoM. We hope this new mobile version of the site does just that.

Win an iPad 2 AND a Saddleback Leather Company iPad Case from AoM + Onswipe

To celebrate the launch of our new magazine-esque, touch-friendly mobile site, AoM and Onswipe are giving away an iPad 2 AND a Saddleback Leather iPad case so you can read AoM’s new mobile site in ruggedly handsome style.

How to Enter

There are two ways to enter.

1. Simply leave a comment below sharing where you’re going to read AoM on your Saddleback Leather encased iPad 2.

2. Visit on any of the following devices: Nexus 7, Kindle Fire, or iPad, and you will see an advertisement that looks like this as you swipe between articles:

Click the “Tweet to Enter” button and a hover-over will appear with various sharing buttons. Click the Twitter button. For your Tweet to count make sure to add the following in your tweet: #aomipad

Deadline to enter is Thursday, October 18, 2012 at 10PM CT. We’ll then select a random entry from the comments and tweets combined to determine the winner.

Good luck!

1901 Matt October 16, 2012 at 8:26 am

On the couch while gaining brownie points for sitting through real houswives.

1902 Travis October 16, 2012 at 8:54 am

You give me this delightful gift, I’ll read it anywhere, everywhere, with a fox, in a box, on a train, in the rain, oh, yes, I’ll read it, Sam I Am!

1903 Wyatt Tackel October 16, 2012 at 8:57 am

I’ll read AOM on the way to class everyday, and inbetween classes!

1904 Dave October 16, 2012 at 8:58 am

On the porch as the nights get a bit cooler.

1905 Adam October 16, 2012 at 8:59 am

Everywhere. But mostly on the couch or when I go on travel.

1906 Wyatt Tackel October 16, 2012 at 8:59 am

In between college classes!

1907 Willilam Eleazar October 16, 2012 at 9:02 am

At school, to pass time.

1908 Mike October 16, 2012 at 9:04 am

On the airplane

1909 Marc October 16, 2012 at 9:10 am

Before bed, while my wife nurses the baby

1910 Aaron October 16, 2012 at 9:13 am

300 feet in the air, in a wind turbine.

1911 Larry October 16, 2012 at 9:15 am

I’ll be reading while on my weekly business travels between Washington, DC and New York.

1912 Andy McKay October 16, 2012 at 9:15 am

When I can pry it away from my sons I’ll read it on the couch or in my office.

1913 Andy McKay October 16, 2012 at 9:22 am

I’ll read it when I can pry it away from my sons, either on the couch or in my office.

1914 Frank October 16, 2012 at 9:43 am

On the couch with a Hofbrau Octoberfest after a day full of DIY.

1915 Austin October 16, 2012 at 9:56 am

I will read it as I work out in the woods, hunt bears with only my fists, drink large amounts of scotch, and while writing poetry.

1916 Joel October 16, 2012 at 9:57 am

My comfy, free, hand me down, recliner is where I would use my beautiful new iPad!

1917 Jesse October 16, 2012 at 10:00 am

On the backporch, while smoking a pipe.

1918 Elliott Warden October 16, 2012 at 10:24 am

In the woods, putting into practice all I learn.

1919 Diarmuid October 16, 2012 at 10:25 am

In the park, on an island in the Danube.

1920 Shaumbé October 16, 2012 at 10:26 am

After I ride my Harley home from my job at one of the nation’s few remaining steel mulls, after I kiss my wife and wrestle my boys, As I unwind from a long day of working hard to get my fill, as I enjoy a cigar and watch the sunset on my portch from my rocking chair there, I will read AoM.

1921 Ryan October 16, 2012 at 10:38 am

The foothills above Ft. Collins, CO.

1922 Jason October 16, 2012 at 10:38 am

Manly places like the hardware store, the tractor and feed store, and the barbershop.

1923 Kenny A. October 16, 2012 at 10:39 am

I take my kindle fire with me everytime I travel, about once a month. This would be great for airport reading!

1924 Jordan Peterson October 16, 2012 at 10:40 am

I would be reading AoM everywhere I go. Right now, the only AoM I get is when I am in my office, but there is a lot of travel in my future (less office time) So I would be able to stay connected on layovers, cab rides, bus rides, and hotel stays.

1925 Tess October 16, 2012 at 10:42 am

Well, I won’t be the one using it, but my darlin’ man will be perusing The (New) Art Of Manliness) out on his prairies in Illinois. Thanks!

1926 Mick October 16, 2012 at 10:55 am

Well, I’ll read AoM at my favourite beach cliff

1927 George October 16, 2012 at 11:05 am

During the many boring meetings that require my attendance and not attention.

1928 Joe Orchard October 16, 2012 at 11:06 am

I’ll be reading it on the bus to-and-from work, or when I travel. Or possibly when I find myself dining alone.

1929 Len October 16, 2012 at 11:08 am

On the back porch before it gets too cold outside.

1930 West Latta October 16, 2012 at 11:16 am

I’d love to read AoM on my tablet in a local Seattle Park!

1931 Jaeseung Han October 16, 2012 at 11:33 am


1932 Caleb Reeves October 16, 2012 at 11:39 am

I would read it whenever I wasn’t doing something manly, like chopping wood, wrestling bears, or sailing the seven seas……or maybe when I get home from work!

1933 Cal October 16, 2012 at 11:40 am

While in Stats class, need I say more?

1934 Cal October 16, 2012 at 11:44 am

While I’m in statistics, need I say more?

1935 Calhan October 16, 2012 at 11:51 am

While I’m in those boring classes.

1936 Ned McElfresh October 16, 2012 at 11:57 am

I’d read my iPad on my deck, basking in the sunlight.

1937 Adam October 16, 2012 at 12:05 pm

On the couch while watching a movie. IMBD app is great for random trivia.

1938 Adam October 16, 2012 at 12:07 pm

While watching a movie. IMDB app is great.

1939 Gavin Steele October 16, 2012 at 12:11 pm

At the breakfast table while eating bacon with a side of Canadian bacon

1940 Patrick October 16, 2012 at 12:14 pm

I would read AoM anywhere I go…at work, doctor appointments, barbershops, and coffee shops.

1941 Amogh October 16, 2012 at 12:18 pm

I’m going to read AoM everywhere. And be better off for it.

1942 Joshua October 16, 2012 at 12:19 pm

I will read it on the mountain tops, proclaiming my manliness to the world below!

1943 Brandon October 16, 2012 at 12:25 pm

On the patio with some bourbon on the rocks

1944 Matthew Jeralds October 16, 2012 at 12:32 pm

In lecture halls during class.

1945 Joe Rohr October 16, 2012 at 12:34 pm

I am going to use the iPad and AOM while teaching Americas Future the skills necessary to become upstanding men of society.

1946 Nick October 16, 2012 at 12:46 pm

In bed before I go to sleep.

1947 Michael October 16, 2012 at 12:50 pm

I’ll use it while photographing the universe under the darkest skies in the world.

1948 John October 16, 2012 at 12:51 pm

On the couch.

1949 Josh G October 16, 2012 at 12:56 pm

After honorably completing another day’s honest work, preferably after completing a training regimen at the gym, or even after showing some reverence. In short, I’ll read it not while being a man, but once I’ve acted as a man.

1950 John October 16, 2012 at 1:06 pm

On my Lunch break

1951 Chris October 16, 2012 at 1:17 pm

Anywhere! It’s a mobile device protected by a awesome leather case so it will go where I go.

1952 Joshua Strider October 16, 2012 at 1:20 pm

On the couch with my kid while mom takes a break from a cranky toddler

1953 Brett October 16, 2012 at 1:30 pm

In my office, when I am supposed to be working.

1954 Brian Smith October 16, 2012 at 1:32 pm

Why, this manly tablet and case would be enjoyed on the beaches of St. Thomas this December!

1955 Adam H October 16, 2012 at 1:32 pm

I spend all of my weekends at my girls volleyball tournaments. I would love to be able to read through AOM during the long breaks between games.

1956 Bryon L October 16, 2012 at 1:44 pm

I’ll use the IPad to work comfortably from the couch at home.

Once work is finished I’ll use it to play comfortably from the couch at home.

1957 Mike October 16, 2012 at 1:48 pm

I’ll read it on my porch while enjoying a nice cigar and a glass of bourbon.

1958 Matt October 16, 2012 at 1:55 pm

I plan on reading while rocking my newest addition to my family to sleep.

1959 Joshua October 16, 2012 at 2:05 pm

lunchbreaks at work.

1960 Chandler M October 16, 2012 at 2:09 pm

On the bus, while commuting.

1961 Adam October 16, 2012 at 2:10 pm

At work, on my lunch break!

1962 Bill Grizzle October 16, 2012 at 2:15 pm

This will be great for my morning commute on the bus!

1963 John-Luke October 16, 2012 at 2:20 pm

I’d read it while sitting in my leather chair and drinking my coffee.

1964 Steve October 16, 2012 at 2:23 pm

If you give me this gift I’d give it someone who I know would use it and read AoM everywhere… at home, while out on the town, during the day and during the night.

1965 Eric October 16, 2012 at 2:34 pm

I would love to read AoM on my iPad2/Saddleback Leather case at home while taking care of my newborn baby girl!

1966 Paul E. October 16, 2012 at 2:45 pm

During my lunch break from classes

1967 Michael Y. October 16, 2012 at 3:03 pm

I would probably read AoM on the iPad 2 late at night after homework and right before I go to bed

1968 Dan C. October 16, 2012 at 3:09 pm

Sitting outside, whle smoking a cigar, enjoying the evening’s peacefulness… until the Mrs needs me….

1969 Travis S. October 16, 2012 at 3:27 pm

this would be a hansome addition to the tech collection to read with my morning coffee

1970 Denny October 16, 2012 at 3:36 pm

On the Gulf in North Central Florida.

1971 Brian October 16, 2012 at 3:38 pm

I would read from my ipad 2 while traversing the City of Chicago on its wonderful transit system. Or, perhaps, I would read from it while lounging about on a rainy day.

1972 Kris October 16, 2012 at 3:45 pm

Gotta be the front porch swing!

1973 TJ October 16, 2012 at 3:49 pm

SItting out back when it cools off in the evenings

1974 Cooper October 16, 2012 at 3:51 pm

On my back porch with a cup of coffee in the morning. Or with a beer in the evening. Or anywhere, anytime actually. Can’t wait!

1975 Evan D October 16, 2012 at 3:55 pm

Before, and possibly during, lectures

1976 Curt Wilhelmson October 16, 2012 at 4:21 pm

When I’m traveling on business.

1977 Ben October 16, 2012 at 4:44 pm

On a tree I chop down while growing my beard.

1978 Harry Allen October 16, 2012 at 4:45 pm

Anywhere and everywhere at all times that I’m not driving.

Mostly on the back porch with coffee or hot chocolate I’m sure.

1979 Monte October 16, 2012 at 4:46 pm

I would read the site anywhere I could get a WiFi connection.

1980 Christopher Erkelens October 16, 2012 at 4:48 pm

On the toilet. It’s not glamorous but it’s the truth…and there is nothing manlier than telling the truth.

1981 John P. October 16, 2012 at 4:49 pm

I’ll be reading the Art of Manliness while sitting on the couch looking out through the patio door.

1982 Jeff October 16, 2012 at 4:56 pm

I would read AoM while sitting on my patio with a scenic Texas view while taking breaks from working hard, playing hard.

1983 Brian Martin October 16, 2012 at 5:09 pm

I’m going to read mine in my college dorm, right after getting done the day’s NROTC training (Marine Corps). Or After the long day’s classes.

1984 Sam October 16, 2012 at 5:30 pm

During class.

1985 Tomek October 16, 2012 at 5:33 pm

I would read my Ipad on my Old man’s sailboat. What article? Hmmm, is there one about how to get an anchor unstuck from whatever its stuck on?

1986 Ross October 16, 2012 at 6:11 pm

On the back of a horse in a saddle riding through wine country

1987 Eugene B October 16, 2012 at 6:16 pm

While I’m on break and on lunch and also during weekends.

1988 Marcus Brown October 16, 2012 at 6:38 pm

In my office before work, and while travelling

1989 Chris Parker October 16, 2012 at 6:45 pm

I am going to read it while riding on a horse checking the fence line!

1990 Elijah S October 16, 2012 at 7:00 pm

I’ll read AOM everywhere I can!

1991 Iraklis Koutsouradis October 16, 2012 at 7:10 pm

I’ll be reading up on the Art of Manliness site when I’m places that I can’t normally read it. Any time I’m not on my desktop at home, whenever I am out for coffee, really just anywhere I get the chance. On top of that it will make it easier for me to show my buddies this great site!

1992 Parker McDonald October 16, 2012 at 7:12 pm

I’d read it in my downtime at school.

1993 AaronRFD October 16, 2012 at 7:18 pm

Will be good to read (um, study) during downtime at the firehall between alarms and cooking.
At home, to be enjoyed while having a nice glass of Balvenie Double Wood.

1994 B.W. Roberts October 16, 2012 at 7:29 pm

I look forward to reading your site during breaks and lunch at the “well known” firearms plant I work at.

1995 Taylor bradshaw October 16, 2012 at 7:46 pm

In the library or in class.

1996 Paul Mendoza October 16, 2012 at 7:47 pm

On my back deck, in Cedar Crest, NM, overlooking the Sandia Mountains. Bushmills in hand, bullmastiff at my feet.

1997 Greg October 16, 2012 at 7:57 pm

Wherever I darn well please. But most definitely while relaxing on the couch instead of having to browse AoM on the computer in my kitchen.

1998 Evey October 16, 2012 at 8:33 pm

I’m going to peruse AoM while waiting in airports for work travel….or perhaps while sipping coffee on the porch in the early blue ridge morning ;)

1999 Wayne October 16, 2012 at 8:59 pm

Every night, on the couch.

2000 Adam Harris October 16, 2012 at 9:16 pm

I would read it in a box,,,, I would read it to a fox?

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