Announcing the Launch of the (New) Art of Manliness Mobile Site by Onswipe (Plus an iPad & Saddleback Case Giveaway)

by Brett & Kate McKay on October 11, 2012 · 2,148 comments

in Giveaway

As more and more folks use mobile touch devices like iPads and smartphones to browse the internet, the challenge for online publishers is to customize their platform so that reading content is optimized for mobile viewing. We’ve had previous iterations of a mobile site for AoM before, but they were pretty rudimentary and didn’t work for tablet devices.

But now that’s changed. We’ve partnered with Onswipe to create a touch-friendly mobile version of AoM that looks and works like a dream on the iPhone (Android coming soon) and three of the most popular tablet devices on the market today.

We actually implemented the Onswipe mobile version of AoM about two months ago and did a small announcement via Twitter to get some feedback from folks as we worked out some bugs with the fine folks at Onswipe.  The response to the new mobile site has been overwhelmingly positive.

And the analytics back up the anecdotal praise. Without even letting people know we have a touch-friendly version of the site, our engagement from mobile users has increased dramatically. According to Google Analytics, the number of visits from folks using iPhones has increased by nearly 7,000% in just two months. And people using their iPad to browse AoM are sticking around a lot longer: average time spent on the site went up over 200%. Sure, some people aren’t going to be happy with the changes (you can’t please everyone!), but the statistics show that lots of AoM readers are digging the new Onswipe mobile experience.

Here’s a sneak peak at some of the features you’ll find on our new mobile touch version of AoM.


Clean, Magazine-like Layout

With the clean, magazine-like layout, articles are now much easier and more enjoyable to read on your mobile device. With the swipe-to-advance-to-the-next-article interface, you’ll feel like you’re flipping through your favorite magazine.

Easy-to-Use, Intuitive Touch Interface

The AoM + Onswipe mobile experience takes full advantage of the touch capabilities of today’s tablets and smartphones. Just swipe and tap to browse and read articles.

It’s so easy, even a toddler can do it! Do I see a hair sprouting on your chest, Gus?

Responsive Web Design

No matter how you orient your screen, the AoM + Onswipe mobile site will orient itself to match. Like to read your articles in portrait mode? Go ahead! Fancy yourself a landscape mode kind of guy? You can read AoM in that position, too.


Create your own custom digest of your favorite Art of Manliness articles with the “Favorites” feature. Just tap the heart in the bottom right-hand corner to add it to your catalog (Requires Facebook account to use).


Spread the Good Word of Manliness with just a quick tap. Help make the world manlier by sharing AoM articles you enjoy via Facebook, Twitter, or even email.

100% Free (Ad-supported)

We’re committed to ensuring the high-caliber articles on remain totally free, but for that to happen we need the support of advertisers. We’re able to provide this great mobile version of AoM thanks to advertisements that will appear every now and then as you swipe through articles. We’ll be working with Onswipe to ensure that ads adhere to the same high standards we apply to the desktop version of the site and don’t clutter up the mobile experience.

Works in Your Browser: No App Download Needed!

The AoM + Onswipe mobile site works in your mobile device’s browser. No download needed! Anytime you go to an url on your mobile device, you’ll automatically be directed to the mobile experience. (Of course, if you don’t like the mobile version, we make it easy for you to opt out with a “Desktop Mode” button.)

This Is Just the Beginning! 

Onswipe is working hard to add more features to the mobile version of AoM to make it even better. Keep checking back on your touch device to see what’s cooking.

Devices Currently Supported

  • Kindle Fire
  • Nexus 7
  • iPad
  • iPhone

The site looks slightly different on each device, but works pretty much the same whether you’re on a iPad or Nexus 7 — just touch and swipe to navigate through the site.

Coming Soon: Android smartphones. Look for it towards the end of the year!

Thanks for your continued support of The Art of Manliness. We’re always looking for ways to improve your experience with AoM. We hope this new mobile version of the site does just that.

Win an iPad 2 AND a Saddleback Leather Company iPad Case from AoM + Onswipe

To celebrate the launch of our new magazine-esque, touch-friendly mobile site, AoM and Onswipe are giving away an iPad 2 AND a Saddleback Leather iPad case so you can read AoM’s new mobile site in ruggedly handsome style.

How to Enter

There are two ways to enter.

1. Simply leave a comment below sharing where you’re going to read AoM on your Saddleback Leather encased iPad 2.

2. Visit on any of the following devices: Nexus 7, Kindle Fire, or iPad, and you will see an advertisement that looks like this as you swipe between articles:

Click the “Tweet to Enter” button and a hover-over will appear with various sharing buttons. Click the Twitter button. For your Tweet to count make sure to add the following in your tweet: #aomipad

Deadline to enter is Thursday, October 18, 2012 at 10PM CT. We’ll then select a random entry from the comments and tweets combined to determine the winner.

Good luck!

1801 Scott October 15, 2012 at 2:54 pm

Anywhere and everywhere!

1802 don October 15, 2012 at 2:58 pm

Everywhere I could get a minute.

1803 Ben Kgosimore October 15, 2012 at 3:20 pm

I will read my new Ipad 2 with a Saddleback case in the lounge at my Fraternity.

1804 S. Frechette October 15, 2012 at 3:23 pm

I’ll read it in the car while waiting for everybody else to be ready !

1805 Evan October 15, 2012 at 3:26 pm

I’d sit myself down under a tree on campus to read more about the art of manliness.

1806 Mark Petersen October 15, 2012 at 3:30 pm

I’ll read at school between my classes.

1807 Scott Sideleau October 15, 2012 at 3:36 pm

I would love to read AoM on a shiny new iPad 2 with the Saddleback Case each and every morning in the most holy of places, the throne room.

1808 Connor A Jones October 15, 2012 at 3:40 pm

I will read on the patio at the lakehouse, and everywhere else!

1809 Alex M October 15, 2012 at 3:41 pm

I would read it in between classes and on the way to work.

1810 Geoff Barrett October 15, 2012 at 3:48 pm

I’ll read it this summer in my cabin when my campers are taking their quiet hour!

1811 Kyle October 15, 2012 at 4:10 pm

I would read on the hammock during my break between classes.

1812 Tyler October 15, 2012 at 4:13 pm

I’ll read it in between classes or early in the morning after planning the day.

1813 BEn October 15, 2012 at 4:16 pm

I would read it at work while pretending to do real work!!

1814 Linoge October 15, 2012 at 4:24 pm

At the range, during cease-fires :).

1815 Chase O'Brien October 15, 2012 at 4:24 pm

I’ll read it wherever the heck I want to, thank you.

1816 Mr. Jozsef October 15, 2012 at 4:26 pm

I would love to be able to read AoM on my lunch breaks at work and on the road as I travel a lot on weekends without a computer.

1817 Chris October 15, 2012 at 4:28 pm

If it’s me you will found me reading in one of two places. On the top of Pinnacle Mountain in Arkansas or in my back yard in my chair watching the water go by.
And I’ll send pictures to prove it!

1818 Sylas October 15, 2012 at 4:41 pm

I would read AoM on the saddleback encased ipad2 while shaving with a straight-razor while polishing my leather boots while doing push-ups: Like a Man.

1819 Zach October 15, 2012 at 4:49 pm

I will be reading AoM while whittling a chair from a solid tree trunk and cooking a prairie meal over an open fire.

1820 Andrew C October 15, 2012 at 4:52 pm

I read AoM pretty much anywhere I go. Generally when I’m traveling in the train, plane, or by horseback.

1821 Lou Boni October 15, 2012 at 5:05 pm

I’ll read it on the toilet!

1822 Zach October 15, 2012 at 5:06 pm

In the Ambulance!

1823 Eric October 15, 2012 at 5:12 pm

From Irving, TX while waiting on the Android smartphone version so I can read when I’m on the go.

1824 Scott Knauer October 15, 2012 at 5:23 pm

I would read AoM on my front porch while sipping cocktails and shouting at neighborhood kids to get off my lawn, shaking the iPad at them (but only if necessary).

1825 Zach October 15, 2012 at 5:31 pm

In the airport.

1826 Andrew October 15, 2012 at 6:07 pm

I’ll be thumbing through AOM shaving tips while I’m prepping myself for the battlefield of life.

1827 Jacob Moss October 15, 2012 at 6:08 pm

I would read it during my lunch break.

1828 Rodrigo Calvo October 15, 2012 at 6:11 pm

I’ll read it at lunch break and while hitting the can.

1829 Rodrigo October 15, 2012 at 6:14 pm

I’ll read it before bed for the next morning’s tips.

1830 C S October 15, 2012 at 6:15 pm

I’d read it in the bathroom, probably.

1831 Cody Chappell October 15, 2012 at 6:28 pm

I’ll use it to read AoM in between classes and while doing various manly things.

1832 Alex W October 15, 2012 at 6:58 pm

I would read it between classes.

1833 Rob Alfonso October 15, 2012 at 7:00 pm

I’m going to read during really boring meetings:)

1834 Kevin October 15, 2012 at 7:32 pm

I would use it between classes

1835 Randy October 15, 2012 at 7:40 pm

I will make a pledge to download and read all the books listed in the classic AOM article: “100 Must-Read Books: The Essential Man’s Library” on my iPad while traveling for business!

1836 Erik October 15, 2012 at 7:43 pm

I’ll read in the law library

1837 Randy October 15, 2012 at 7:43 pm

I will pledge to download and read all the books listed in the classic AOM article: “100 Must-Read Books: The Essential Man’s Library” while traveling on business!

1838 Casey October 15, 2012 at 7:45 pm

I’ll read on the back of a stallion while keeping peace in the west

1839 Jesse October 15, 2012 at 7:56 pm

I am a part time missionary in third world countries. I would use this in the Philippines and india

1840 Chris Z October 15, 2012 at 7:57 pm

I’d read it after jumping from 25 miles up, breaking the sound barrier, landing in the Himalayas and climbing mount everest. OK…probably not, I’d read it on my lunch break or at home while my Macbook collects dust.

Onswipe is great on my iPhone! One problem though, once you’ve gone to the site you can’t tap the top of the display to show the address bar (like you can usually do). Otherwise it’s an awesome mobile site now.

Keep up the good work, this blog is a daily read for me.

1841 Terry October 15, 2012 at 8:04 pm

Sitting on my deck in the morning with a cup of coffee as I listen to the quietness of a beautiful autumn morning.

1842 T.J. Hamilton October 15, 2012 at 8:07 pm

I’m going to read at the ice rink, before curling matches/.

1843 Landon Williams October 15, 2012 at 8:08 pm

I will read this in field, in the classroom, and in the middle of the Ozarks. It will probably have a couple of textbooks on it also.

1844 Eric Towell October 15, 2012 at 8:15 pm

I’d use that ipad to read AOM at home, at work, in public @ wi-fi enabled venues–essentially everywhere!! :)

1845 Nate October 15, 2012 at 8:28 pm

I will read AoM during rest breaks in my workouts! Bravo!

1846 Will October 15, 2012 at 8:34 pm

I would read the Art of Manliness after hiking to the lookout tower of Tahquitz Peak.

1847 Colby s October 15, 2012 at 8:40 pm

I would read it right before I do something manly.

1848 Michael October 15, 2012 at 8:44 pm

I will use my AoM Ipad in Redmond when they launch the Microsoft Surface! Poor, poor surface owners…

1849 Brett October 15, 2012 at 8:49 pm

I would read AoM in between work and MBA classes!

1850 Matt October 15, 2012 at 8:52 pm

I would read it on the beach in Rio de Janeiro. Carefully.

1851 Nick C. October 15, 2012 at 8:53 pm

I will read AOM on the top of the Organ Mountains.

1852 Brett October 15, 2012 at 8:54 pm

I will read AoM in between work and MBA classes!

1853 Don Kelly October 15, 2012 at 9:02 pm

I would read AoM everywhere, which I already do on my phone…. So maybe I don’t NEED the iPad but the leather case is sooooo manly…

1854 Whitney October 15, 2012 at 9:09 pm

I’d read it in my patio chair in the sun.

1855 Ross Williams October 15, 2012 at 9:09 pm

I’ll read it while waiting for classes to start.

1856 Tyler Hutch October 15, 2012 at 9:13 pm

Ill be reading while the sun comes up before work and as the sun goes down after work in my rocking chair on the porch next to my fire pit while smoking my pipe with my dog close by.

1857 Cameron Johnston October 15, 2012 at 9:26 pm

I’ll be reading it in between classes at law school!

1858 Bob G. October 15, 2012 at 9:28 pm

I’m not going to lie, I’m a bathroom reader whose wife wouldn’t mind if I consolidated my library to an ipad!

1859 terry October 15, 2012 at 9:29 pm

I will read it with my sons on the porch.

1860 Robert S. October 15, 2012 at 9:29 pm

iPads are portable so on my favorite park bench by the river of course!

1861 Jim October 15, 2012 at 9:32 pm

Read it the garage while trying out some of the stuff learned on the site

1862 Ryan October 15, 2012 at 9:33 pm

I’d read it all over campus and while traveling looking for jobs.

1863 Max Kooh October 15, 2012 at 9:35 pm

I’ll read it in bed of course!

1864 Jake October 15, 2012 at 9:47 pm

I’ll read AOM while smoking my pipe with some bros around a fire I built by hand!

1865 John K. October 15, 2012 at 9:49 pm

Anywhere I go!

1866 Kevin Doherty October 15, 2012 at 9:56 pm

I would use it between classes at college to keep up on manly skills all day long.

1867 Rob Crumpler October 15, 2012 at 10:16 pm

I’ll read AOM in my iPad 2 with the awesome saddleback cover, with my bare feet kicked up on a table in the “sandbox” in Dubai when my ship pulls in for a port call. A tank top, barefoot, cold beer and reading AOM…what could be better?

1868 Nate October 15, 2012 at 10:17 pm

I am going to use my new ipad2 and case up hunting to calculate my ballistics.

1869 J. K. October 15, 2012 at 10:17 pm

I’ll read on a bench by the river.

1870 Stephen W. October 15, 2012 at 10:17 pm

I will read AoM after a grueling day of teaching new Air Force Lieutenants how to fly. I’ll also weave the lessons read here into my mentoring time with them.

1871 Cliff October 15, 2012 at 10:24 pm

I’m planning to read AoM to my firstborn son, due in January. It would be much better reading to him from my new iPad and Saddleback case! Keep up the great site!

1872 Sam October 15, 2012 at 10:25 pm

From the deck of my new house in Virginia

1873 Dan October 15, 2012 at 10:27 pm

I would use it to read AOM, from my couch!

1874 Matt G. October 15, 2012 at 10:32 pm

I would pretty much read it everywhere.

1875 Curtis October 15, 2012 at 10:35 pm

I would read AoM on the Ipad while “talking to a man about a horse.”

1876 Michael Gabriel October 15, 2012 at 10:52 pm

I will read it anywhere when I have the time to pass.

1877 Mr Eclipse October 15, 2012 at 10:59 pm

what about reading it at kramers coffee shop with a fine brew while waiting for my clients to arrive.

1878 Kirk Nicholls October 15, 2012 at 11:24 pm

I would read it over a glass of scotch on my balcony as the sun sets over the hill.

1879 Sam October 15, 2012 at 11:27 pm

I’ll read mine on the street corner. As I recite all the manvotionals aloud to every man that walks by!

1880 Jesse October 15, 2012 at 11:31 pm

I plan on reading AoM while drinking fresh brewed coffee on frigid winter mornings, the scent of leather and coffee in the brisk air as the fireplace starts warming the house. Then I plan on propping it within easy eye sight while shaving with my new straight razor. Perhaps on a first aid article, given my first attempt with the razor . . .

After work over a craft brewed IPA? You betcha!

In bed for a last article or two before diving headlong into slumber?
Of course!

1881 Giuliano Graham October 15, 2012 at 11:33 pm

I would read AoM on this iPad2 with the Saddleback leather case to my daughter while sitting on the couch or in our tent on one of the yearly father/daughter camping trips. I want her to learn that just cause its manly doesn’t mean she can’t do it and I have found some great articles worthy of reading to my little girl. So between the cool manly stuff on your website and my fatherly advise she will grow up to be a strong woman and hopefully she will find a Manly man and not a pansy to marry.

1882 Mike Wilson October 15, 2012 at 11:48 pm

I’ll read it on the john! haha that and the train to work here in Sydney. So so manly!

1883 Matt Murdock October 15, 2012 at 11:49 pm

I would be reading wherever life takes me.

1884 Luke October 16, 2012 at 12:04 am

On my porch. Thanks.

1885 Ben DeLost October 16, 2012 at 12:07 am

Probably at the cigar lounge while enjoying a cigar and scotch.

1886 Lance Johnson October 16, 2012 at 12:26 am

I would enjoy reading AoM anywhere during free time.

1887 Vince October 16, 2012 at 12:40 am

I’ll read it in the student union between classes

1888 Louis Bernal October 16, 2012 at 12:43 am

I’d use it where ever I can focus on reading. Especially for sites like AoM, and to check my music on websites, as well as researching or simply checking NFL scores.

1889 Tyler Hutch October 16, 2012 at 2:36 am

I would like to quickly revise my post. Sadly my dog passed away at 17 yrs old shortly after I posted earlier. I will instead be reading it under the tree where I burried her next to a camp fire smoking my pipe and remembering good times. Her name was midnight, and she went out with her boots on.

1890 Jory Ridenhour October 16, 2012 at 3:43 am

I would use my tablet most commonly on my manly throne, but also for classes and reading and other such manly things.

1891 TPR October 16, 2012 at 4:47 am

I’ll read AoM on the sleeper train to Edinburgh. My Saddleback Leather case will protect my new iPad from any highland cattle popping a curious horn through the window.

1892 Andrew October 16, 2012 at 4:57 am

In my 1974 Mustang

1893 Mike October 16, 2012 at 6:06 am

Cuddled up in bed

1894 Josh new October 16, 2012 at 6:09 am

Id read it in bed as I’m relaxing

1895 Alex October 16, 2012 at 6:41 am

I would over a coffee break between classes

1896 Steven October 16, 2012 at 6:57 am

I’m going to read this on my iPhone!

1897 Jared October 16, 2012 at 7:25 am

I’ve got a great chair under a window that the sun comes up through. That’s where I would read.

1898 Kenneth A October 16, 2012 at 7:30 am

This would be great for reading articles while waiting for clients. Which it seems like I’m doing all the time.

1899 Josh McMullin October 16, 2012 at 7:43 am

I’d read it on my commute to and from work.

1900 Roland October 16, 2012 at 7:47 am

At work, instead of working.

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