Shoe Shine Saturday Photo Contest Sponsored by Kiwi Shoe Care: Spring 2011

by Brett & Kate McKay on March 26, 2011 · 26 comments

in Blog

Last fall, we partnered with KIWI Shoe Care for our first ever Shoe Shine Saturday photo contest. We had so much fun with it that we decided to do it again!

Shoe Shine Saturday is about reviving the manly tradition of the monthly Saturday shoe shine. It’s a day when the house fills with the warm, manly scent of shoe polish and leather as the quiet, repetitive activity of brushing your shoes settles your mind.

Beyond the romanticism of this manly ritual, a monthly Shoe Shine Saturday also has some practical and important purposes. First, making sure all your shoes are shined guarantees that when you get a last minute invitation to a formal gathering or a job interview, you’re not rushing around, trying to shine your shoes and get to the shindig on time. Shoe Shine Saturday ensures that you’re ready and prepared for whatever opportunities come your way.

Secondly, regular shoe shines help preserve your shoes’ leather and protect them from the elements. A 15-minute time investment once or twice a month can keep your shoes looking brand new 30 years from now.

If you didn’t give Shoe Shine Saturday a go last time, we’re offering another chance for you to begin this manly tradition. To motivate you to take part, we’ve partnered with KIWI Shoe Care to kick things off with a shoe shining contest.

Shoe Shine Saturday Contest Sponsored by KIWI Shoe Care

To get you into the Shoe Shine Saturday swing of things, we’re having a shoe shine contest beginning on March 26, 2011 and running through April 2, 2011.

To enter, take a picture of your shoes after you shine them. Show us just how shiny and smooth you can get those babies! Before and after pictures are encouraged. To submit a photo:

Step 1. Join the Art of Manliness Community.

Step 2. Take a picture of your shined shoes after shining them on Shoe Shine Saturday.

Step 3. Upload the photo to the Art of Manliness Community Photo Page.

Deadline to enter is Saturday, April 2, 2011 by 11:59:59 PM EST. You can upload your photos anytime before or on that day.

Entries will be judged on the quality of the shoe shine and the creativity and quality of the picture. Brownie points can be earned if your picture includes KIWI products. (Hey, they’re sponsoring the contest!)

The Prize

KIWI Shoe Care is giving away one heck of a prize to the winner of Shoe Shine Saturday: a pair of Allen Edmonds shoes and the Ultimate Shoe Care Kit.

Allen Edmonds has been crafting handsome and well-made men’s dress shoes right here in the good old U.S. of A since 1922. These are some of the best shoes a man can buy; a pair of Allen Edmonds can last your whole life through.

The winner will get to pick any pair of Allen Edmonds shoes from the Allen Edmonds website, valued up to $350.

And, to help keep your new Allen Edmonds shined and well maintained so you can pass them down to your son, you’ll also receive the Ultimate Shoe Care Kit from KIWI.

The Ultimate Shoe Care Kit from KIWI comes full of great products like:

  • KIWI Express Shine Sponges
  • KIWI Instant Wax Shine
  • KIWI Brush
  • KIWI Shine Cloth
  • Tins of Polish

About KIWI Shoe Care

Started in 1906, KIWI Shoe Care has been part of the manly tradition of Shoe Shine Saturdays for over a century. During WWI and WWII, KIWI shoe polish kept the shoes of soldiers shined and ready for inspection.

Today, KIWI has expanded their product line from their classic polish to adjust to the needs of the modern man. For example, KIWI’s Express Shine Sponge is the perfect solution for the busy man. With a clear shine liquid and a hint of color in the sponge, you can easily and completely shine your shoes in a matter of minutes. No mess. No buffing. No problem. It beats rubbing your shoe against the back of your pant leg!

To get the latest shoe care tips and deals on KIWI products, become a fan of KIWI on Facebook, follow them on Twitter and visit


{ 26 comments… read them below or add one }

1 Kyle Troop March 26, 2011 at 10:41 am

Man! I am stoked about this contest!

2 Chris March 26, 2011 at 10:51 am

Wow, what a great idea! I only have a couple pair of shoes that could be shined (nothing fancy, all were bought used) and I have never shined them before, now would be the perfect time to give it a try. I would also really love to get a decent pair of dress shoes, and a kit. Very good motivation!

3 Liz March 26, 2011 at 10:52 am

I’m a new reader of your blog and enjoy it so much. What a great contest; too bad I live in Canada. I never knew that “Shoe Shine Saturday” was a ritual. I used to clean and polish my Dad’s black and brown brogues every Saturday morning….with KIWI products of course! He had a wooden box with feet that was about the height of a chair. The lid was split in half and when opened, the underside of one lid had the shoe form to hold the shoe in place. Everthing was kept neatly inside the box…all the KIWI products I’d need to give my Dad’s shoes the perfect shine. I just did I quick search on Google Images and couldn’t find one. I’ll have to ask my Mother (87 years young) whatever happened to it. Thank you for giving me a wonderful trip down memory lane!
~ Liz ~
Toronto, Ontario, Canada

4 cwnidog March 26, 2011 at 11:40 am

The finish on the shoes I wear now only requires brushing and an occasional waxing (not the same thing as polishing). But, back when I was in the service at tech school in Mississippi “Shoe Shine Saturday” was every day. It would take the better part of an hour to get my boots presentable for morning formation. Start with a layer of black, get that as shiny as possible and then a layer of clear over that. The Sgt. holding formation always said that he wanted to be able to shave himself with the creases in our pants and use our boots as the mirror.

The reason it had to be done every day was because we also had an afternoon formation on the same concrete drill pad where we had morning formation. By then the summer sun had a chance to get the concrete hot enough to melt the polish on our boots, fogging the shine.

5 Tyle March 26, 2011 at 1:47 pm

Too bad I don’t own a pair of leather shoes at all and no one I know wears leather shoes -.- This tradition has official died out where I live…

6 nelson RN March 26, 2011 at 2:37 pm

Too bad I live outside US, so I couldn’t join. But I do use KIWI to shine my shoes. That’s the only brand I trust for shining my shoes :)

7 Dylan Wright March 26, 2011 at 2:53 pm

I WANT these shoes!!

8 Christopher Lee March 26, 2011 at 3:50 pm

There is indeed an art to the shoe shine. I remember getting to shine my dad’s work boots. He taught me how to clean and polish, as well as why. I helped my boys start a shoe shine business, going to office buildings and Dr.’s offices in Utah, where every one goes to church. They did well, especially with the older generation. Unfortunately we moved to Las Vegas and they quit. But they know how and why.

9 Carter March 26, 2011 at 5:58 pm

I have been eying those Allen Edmonds for almost a year now! And I just had my antique, handed-down, shoe shine kit out last night.

10 Randall A. Robinson March 26, 2011 at 6:29 pm

My favorite Kiwi product is their Parade Gloss line of polishes. Parade Gloss costs a little more than their standard polish line, but it’s well worth it.

Maintaining one’s own leather footwear (boots as well as shoes) is essential to manly self-sufficiency, but something must be said for the experience of an occasional visit to a bootblack or shoeshine man. When I served in the Air Force I usually polished my shoes and boots, but once in a while I’d treat myself to the great feeling of sitting up in a leather chair with my feet on the stirrups and having a well-experienced old bootblack spit-shine my black boots. The different guys in different places seemed to share two common characteristics: 1) they’d shined a million boots over the span of several decades and 2) they were cheerful about what they did. Each time I was only too glad to pay the charge and an extra tip for the shine and the experience.

11 Eric R March 26, 2011 at 6:50 pm

I spent 32 years as a public servant, and had to have super polished shoes every day.
Corfram was cheating.
I’d love to have a pair of those prize shoes.
Kiwi is the only shoe shine I used.

12 Musket Mike March 26, 2011 at 8:28 pm

If I can figure out how to upload a photo, I’ll send a pic of me shinning my tall regimental
boots, except the cuff. I wish my canoneers would spend some time with the shine ritual.

13 Dan March 26, 2011 at 9:03 pm

I am stoked my barn barn boots go from covered in manure to dress quality. I’ve used kiwi ever since I started

14 William Norwich March 27, 2011 at 1:17 am

Kiwi dries out leather….Allen Edmonds Shoe Cream polish is the best.

15 Martin March 27, 2011 at 12:36 pm

I have been looking for a Kiwi shoe shine brush. What stores carry them? Walmart, KMART do not.

16 Cristian I. March 28, 2011 at 4:38 pm

I would have to admit that I have tried one or two other brands, different from Kiwi….The conclusion: Kiwi is the best!
Nothing actually beats this brand, and I have always returned to it.
Best regards,
Cristian I.

17 Peter March 29, 2011 at 7:59 am

Hey Brett, any chance of future competitions being open to those outside the U.S.?

18 Tina Hansen March 29, 2011 at 10:36 am

I am an avid Troentorp Bastad leather clog fan and use Kiwi products on all my clogs. I use their products not only to polish, but to re-dye the black soles after discoloration due to ice/salt/etc. in my cold climate. I own a couple of the different Kiwi products. Another product I love is Norviegan leather treatment which I use to protect my leather at the beginning. They are a small company located in Minnesota I believe and the quality of their products is great!

19 Charles-Philippe Bowles March 30, 2011 at 5:46 am

Shame I’m not a US resident… I shine mine everyday!

20 Brian Fox March 30, 2011 at 6:22 am

Maybe the person with the WORST shined shoes should win the shoe care kit =)

21 Erik March 30, 2011 at 7:09 am

What a bugger that I’m from Germany…. I would love to get a decent pair of shoes. I have good suits but good fitting shoes are a pain to get by. Good luck to everyone who is able to enter the contest!

22 Kevin March 30, 2011 at 11:28 am

Shame the contest is not offered in Canada… I buy these products, as well…

23 Adam March 30, 2011 at 12:45 pm

I hope you dont get any old-school Marines in this competition. There was a time when every Marine was issued two pairs of black leather boots and one pair of black leather dress shoes. The boots were Jungle and Cold Weather (“Cadillac’s”: they were all leather, so when you had them on, you were “cruising in style”). Every Marine was expected to spit shine their boots every day and it was a source of pride for many a Marine who could literally shave their face in the shine of their boots. I know for a fact my dress shoes I had for 15 years before the leather finally gave out. Alas, with our new boots, we no longer have a need to shine. The tricks we used to get our boots shined up nice were many, and the actual process took quite some time. Looking back on it all, that daily shine of the boots was mildly theraputic and something I actually miss.

24 Trevor Martin March 30, 2011 at 2:43 pm

I just put on two base coats and thought ‘Wait am I even eligable?’. I had to be Canadian. Anyway, I’m still gonna polish them in the spirit of maniless, but I wish I could enter the contest.

25 Brett McKay March 30, 2011 at 4:23 pm

Sorry international friends. In order to open up the contest to readers outside the US we would have had to figure out and comply with laws about contests in different countries.

26 Justin Morris March 30, 2011 at 9:19 pm

As a fireman having polished boots at work is a must. I remember when I first got into the fire service the chief came over to the station and one of my shift mates did not have shiny enough shoes and chief made him sine him in front of him until he was satisfied. From then on my black boots were shiny enough to shave off of every shift. Kiwi Parade Gloss black is the best polish I have used.

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