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Look What Happens When You Dress As Smart As You Are: Vintage Images From True Magazine

Posted By Brett & Kate McKay On August 13, 2010 @ 12:02 am In Dress & Grooming,Style | 29 Comments

Tony’s post on how to change your style [1] reminded me of a great magazine article I found awhile back ago in a 1954 issue of True Magazine for Men that I bought at an estate sale in Vermont. Entitled “Look What Happens When You Dress As Smart as You Are,” the article highlights the style transformation of Columbia University student, Don Wardlaw.

Don was a highly successful college student, but didn’t dress the part. From the article:

Don Wardlaw is a pretty smart fellow. He’s a senior at Columbia University where he won a four-year, $4,000 scholarship while he was still a high school student in Little Rock, Ark. He’s a business manager of The King’s Men, Columbia’s popular barbershop singing group. Last year he was student coordinator for Columbia’s year-long bicentennial celebration. You wouldn’t have know it to look at him though. Not in the beat-khakis that Don-and most of his classmates- wore around the campus.

With the help of True Magazine’s style intervention, “Don returns to the campus outfitted like a BMOC instead of a yardbird.”

Below we’ve included images of Don’s transformation to provide some inspiration for you as you begin your own style transformation journey. Enjoy!

Ah, how times have changed. “Sloppy” Don is dressed like a modern college student who’s trying to dress up!

Back on campus with a new suit and a new attitude! Looking sharp Don!

Don Wardlaw. Lady Killer.

Donning a suit will give you all kinds of new confidence, like the chutzpah to try the old “Could you help me with my tie while I subtly cup your elbow” trick. Works every time.

Don’s bringing back handsome to mailing letters.

Quit acting like a crazy man, Don. They’re just new clothes for crying out loud.

Uhh…. I don’t know what’s going on here, but Don needs to knock it off.


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[1] Tony’s post on how to change your style: http://www.artofmanliness.com/2010/08/12/mans-guide-change-appearance/

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