Once again, it’s time for the weekly roundup, in which I share interesting links that I found while surfing the web this week.
Authenticity  (@ seth godin) Great article by master marketer Seth Godin on the importance of being authentic in all aspects of your life. Best line from the article: “Authenticity, for me, is doing what you promise, not ‘being who you are.'” (Hat tip to Tyler Hayes)
Code Name Insight  According to their byline, Code Name Insight is “The site for adventurers, travelers, mercenaries, fed-types, pseudo fed-types, survivalists, military, techies, researchers….” If you’re remotely interested in wilderness survival or emergency preparedness, you’ll be sucked into this site and spend hours scouring all the resource links.
Finally, in honor of Conan O’Brien’s last show, I present “Conan Playing Old Time Baseball” Hilarious!
Classic Art of Manliness
If you’re new to the site, make sure to check our archives for even more manly articles. Here’s a sampling of some classic AoM: