The Best and Worst Magazines for Men

by Brett & Kate McKay on January 6, 2009 · 120 comments

in Books, Travel & Leisure


One of the reasons I started the Art of Manliness website was because of the dearth of quality men’s magazines out there. None of them really took the idea of manliness and what it meant to be a man seriously, and they were filled with the same, tired articles on how to bed the ladies and attain six pack abs.

My hope is that AoM has filled a niche in talking about aspects of manliness and a man’s life that don’t get covered elsewhere. But of course, practically speaking, there’s still a need for magazines. Magazines help pass the time at the airport and provide a little extra relaxation when you’re sitting upon the porcelain throne. And it’s definitely nice to get something fun in the mailbox every month. Therefore, AoM set out to discover which men’s magazines were the best. We read through 2 months of issues from a variety of men’s publications. (Note: while magazines like Popular Mechanics, Sports Illustrated, and Field and Stream have a predominantly male readership, we concentrated on magazines that were designed and targeted as general men’s interest publications).

We spent many hours reading and note taking so that you don’t have to. We examined who the magazines seemed to be marketing themselves towards, what kind of stories they published, and the quality of those stories. We then noted the pros and cons of each. While some magazines seem quite hefty, everyone knows that a lot of that bulk consists of advertisements. So we carefully tallied the page to ad ratio. Also, one of our pet peeves about men’s magazines is that they often mar the reading experience by placing a really tasteless ad in the back for some sex-related product. Whether or not a magazine is willing to print such scurrility is a good mark of its classiness, so we took note of which ones did and didn’t. Another one of our beefs with men’s magazines is that they sell a lifestyle few men can afford. Most men shop at places like Old Navy and don’t have the dough for $6,000 suits. So we took note of what kinds of products the magazines suggested to readers. Finally, we bestowed upon the magazine a certified Art of Manliness quality ranking. Now for our reviews:

Men’s Health Best Life


Sample Headlines:

  • 8 Laws of Building Wealth
  • The Sexually Satisfied Wife
  • 15 Flat Belly Power Foods
  • 17 Secrets of Male Style

Target Readers: Best Life is the older, more mature brother of Men’s Health. Aimed at men in their 30′s and 40′s who have successful careers and families or wish they did.


  • Articles are more mature and serious than many men’s magazines
  • Articles have useful information with practical tips you can immediately incorporate into your life
  • Covers a wide variety of topics: health, relationships, career, travel, ect.
  • Discusses sex in a mature fashion


  • Heavy on the ads
  • Format and layout could be a bit cleaner

Attainable Lifestyle? If you can afford $3,470 Tom Ford boots

Percentage of the Magazine that Consists of Ads: 45%

Raunchy Sex Ad in Back? Nope

Rating: sullivanrank sullivanranksullivanranksullivanrank4 out of 5 John Sullivans

Read back issues of Best Life Magazine for free at Google Books



Sample Headlines

  • Do You Have Douchebag Hair?
  • The Rise of the A-Gay
  • Inside the Twisted World of Revenge Porn
  • The New Chauvinism

Target Readers: Younger men who fancy themselves as sophisticated and cool dudes


  • Some useful fashion information, although often aimed at a more hipster than classic style
  • Appealing format


  • Heavy on the ads
  • Tries too hard to be cool; a photo of Mr. Potato having a romp with a spread-eagle Barbie isn’t funny and ironic, it’s just lame
  • Articles are shallow and lack substance
  • Any magazine that lists R. Kelley, Clay Aiken, and Thomas Beatie (the pregnant “man”) in a list of the “40 Most Powerful Men under 47″ should have their editorial heads checked

Attainable Lifestyle? If you can afford a $395 Burberry scarf

Percentage of the Magazine that Consists of Ads: 45%

Raunchy Sex Ad in Back? Nope

Rating: sullivanrankhalfrank 1.5 out of 5 John Sullivans

Men’s Health


Sample Headlines

  • Lose Your Gut!
  • Better Sleep, Bigger Muscles
  • Dress for More Sex
  • Lower Her Inhibitions

Target Readers: The all-American, well-rounded, fitness conscious man in his 20′s and 30′s


  • Lots of useful and practical tips and advice on a wide variety of topics
  • “Bulletins” section dishes out fast, easily digestible nuggets of information
  • Format is immensely readable, you can skim some sections or dive into the more in-depth articles
  • Provide effective new exercises and workouts to try
  • Lots of great features such as “Belly Off Club (profiling real guys who lost weight and how they did it), “Ask Jimmy the Bartender,” and “Ask the Girl Next Door (my wife says she’s usually spot-on in her advice)”
  • In-depth articles can be thoughtful and interesting


  • Try to sell you a lot of expensive crap
  • Lots of ads for junky fitness supplements
  • Doesn’t approach sex from a mature standpoint-more like Cosmo for guys
  • The photos of women seem to get racier and racier with each issue. Some are bordering on soft core porn these days.
  • Some articles get too foo foo. Do guys really need a guide to buying jeans? (Here’s the AoM Guide: Step 1-Try on jeans you like. Step 2-Buy them)
  • Two months in a row “Lose Your Gut” was the cover headline. Six pack abs are awesome; we get it

Attainable Lifestyle? Most of the clothes they feature are eye-poppingly expensive, but they do throw in stuff like Levis

Percentage of the Magazine that Consists of Ads: 40%

Raunchy Sex Ad in Back? Yup

Rating: sullivanranksullivanranksullivanranksullivanrankhalfrank 4.5 out of 5 John Sullivans

Read back issues of Men’s Health for free at Google Books

Nylon for Guys


Sample Headlines

  • Mila Kunis Can Kick Your Ass!
    The Moody Genius of Mogwai
  • Vintage Cameras Go on Sale; We Go Crazy

Target Readers: 20-something guys who are so hip it freakin hurts


  • Decent video games reviews
  • Fashion features offer a wide variety of brands and prices, some of which a regular guy can actually afford
  • Interesting profiles of musicians and celebrities


  • Tons of ads, often hawking unmanly products
  • Not a lot of practical advice or knowledge
  • Shallow articles
  • In attempting for a cool and edgy format, it loses readability
  • Fashion heavy

Attainable Lifestyle? If you can afford $60 vintage-looking New Balance sneaks

Raunchy Sex Ad in Back? Yup

Rating: sullivanrank1 out of 5 John Sullivans



Sample Headlines:

  • The Sexiest Stars of 2009
  • The World’s Most Dangerous Sport
  • Shark Beach
  • Coolest Cars of 2009

Target Readers: 20-something frat dudes; teenage boys who aren’t old enough to buy porn


  • Mindlessly entertaining fluff, like a People Magazine for dudes
  • Decent reviews of music, movies, and video games


  • A complete lack of useful information or in-depth articles
  • Emphasis on babes, with lots of full spreads of scantily clad, airbrushed, seductively posed women.
  • Lacks a mature and classy approach to women and sex

Attainable Lifestyle? If you can afford $60 Banana Republic shirt

Percentage of the Magazine that Consists of Ads: 28%

Raunchy Sex Ad in Back? Naturally

Rating: sullivanrank 1 out of 5 John Sullivans



Sample Headlines:

  • Wisdom and Damn Good Advice from…. (This is the focus of the most recent issue. I recommend picking it up. Esquire interviewed many prominent men about what they’ve learned in life. It’s a good read).
  • Ten Things You Don’t Know About Women
  • Living Rationally
  • Influence: The Art of Sweet Talking

Target Readers: The classy, refined, yet rascally gentleman


  • Excellent feature called “Man at His Best,” which is a monthly guide to culture, movies, books, health, advice, and style
  • Some obligatory scantily-clad women, but in general, sex is handled tastefully
  • Intelligent content
  • Often has classic, vintage features


  • Esquire is great all around, but suffers from the plague of all modern men’s publications: the fear of ever being totally sincere. There always has to be that hip, cheeky tinge

Attainable Lifestyle? If you can afford a $25,000 watch. No, I’m not kidding.

Percentage of the Magazine that Consists of Ads: 30%

Raunchy Sex Ad in Back? No

Rating: sullivanranksullivanranksullivanranksullivanrank halfrank 4.5 out of 5 John Sullivans

Men’s Vogue


(Note: Before we could even get this written up, it was announced that Men’s Vogue was being cut to a twice yearly publication. I guess not enough men wanted to vogue).

Sample Headlines:

  • Apocalypse Boot Camp
  • The Other Titanic
  • The 38 Year Old Giving Away 36 Billion

Target Readers: Classy, intelligent men of all ages


  • Men’s Vogue was a real surprise. It’s not just the dude version of women’s Vogue and was neither as foo-foo or fashion conscious as one might expect. It’s actually a solid, interesting magazine for men.
  • Excellent feature-”The Examined Life” which profiles the lives of interesting men, both famous and ordinary
  • Substantive and well-written articles on a variety of topics


  • Heavy on the ads

Attainable Lifestyle? If you can a $4,025 Hermes umbrella

Percentage of the Magazine that Consists of Ads: 45%

Raunchy Sex Ad in Back? Nope

Rating: sullivanranksullivanranksullivanrankhalfrank 3.5 out of 5 John Sullivans

Men’s Journal


Sample Headlines:

  • Reboot Your Life
  • The Man Who Defined Being a Man
  • The Algae Oil Boom
  • Better Than Yoga

Target Readers: The rugged and adventurous yet sophisticated athlete and traveler, or guys who aspire for such status


  • An excellent mix of articles of cars, sports, health, science, cooking, ect.
  • Articles are interesting, intelligent, and well-written
  • Arresting photographs of exotic locals and extreme sports


  • Some of the features are far more aspirational than realistic; sells a very narrowly attainable lifestyle

Attainable Lifestyle? If you can afford the $3,200 a week needed to lodge on a private island

Percentage of the Magazine that Consists of Ads: 40%

Raunchy Sex Ad in Back? No

Rating: sullivanranksullivanranksullivanrankhalfrank 3.5 out of 5 John Sullivans

Men’s Fitness


Sample Headlines:

  • The Best All Body Exercise Ever
  • Video Games and the Future of Fitness
  • Get Ripped Fast
  • Tight abs

Target Readers: Younger, fitness oriented men


  • Useful advice on health and fitness


  • Definitely trying to sell you stuff; articles packed with more high tech gizmos than useful information
  • Articles are shallow; presented as bite size nuggets of information
  • Lots of ads for supplements
  • Not as well-rounded as Men’s Health
  • Heavy on the ads

Percentage of the Magazine that Consists of Ads: 47%

Raunchy Sex Ad in Back? And how

Rating: sullivanranksullivanrank 2 out of 5 John Sullivans

Outside’s Go Travel and Style for Men


Sample Headlines:

  • The Season’s Hottest Ski Trips
  • The Most Incredible And Luxurious Tahitian Adventure Ever
  • Can Wayne Gretzky Skate to Another Stanley Cup?

Target Readers: Men who like to travel and who have a ton of money or dream that they someday will


  • Pretty, inspirational photos that let you travel to the world’s coolest places vicariously
  • Minimal ads


  • Sell a lifestyle that’s out of reach to most guys
  • Has a narrow focus-travel-without much content on other things

Attainable Lifestyle? If you can afford $230 cashmere scarf

Percentage of the Magazine that Consists of Ads: 19%

Raunchy Sex Ad in Back? No

Rating: sullivanranksullivanrankhalfrank 2.5 out of 5 John Sullivans



Sample Headlines:

  • How to Dress for the Big Job
  • The 25 Sexist Women in Film of All time
  • The (Overworked, Slightly Distracted) Man’s Guide to Finally Getting Productive

Target Readers: Guys who are cool, but also want to be taken seriously, man


  • Great fashion tips, although some veer to the more hipster than classic style
  • Sometimes offers engaging, thoughtful articles about current events
  • Great photography
  • Minimal Ads


  • The occasional topless lady can be found in its pages. Might not want to leave it around the house if you have kiddos

Attainable Lifestyle? If you can afford $640 diore homme jeans (although in fairness the most recent issue offers a guide to dressing for under $100).

Percentage of the Magazine that Consists of Ads: 26%

Raunchy Sex Ad in Back? No

Rating: : sullivanranksullivanranksullivanrank3 out of 5 John Sullivans

Agree or disagree with our reviews? Let us know in the comments section.

{ 120 comments… read them below or add one }

1 Cameron Schaefer January 7, 2009 at 12:33 am

Excellent work! I too have surveyed the vast lands of men’s lifestyle magazines and found that only a handful seem to be written by men, rather than 40-year old boys. Agree on your ratings and thanks again for consistently raising the bar for manhood in our generation.

2 Ali D January 7, 2009 at 12:48 am

There’s a great UK men’s magazine called Arena that I’ve been buying continually since about 2003 (even though I now live in Australia and it’s kinda hard to get a hold of). The writing is good, the photo shoots are top drawer and it’s the only magazine that both my wife and our female lodger both read too.

3 Nigel January 7, 2009 at 1:25 am

An interesting article. Most of these publications are available in the UK, so I can easily relate to them, but I do find that they are more the kind of thing I might pick up while waiting at the barbers, rather than something I would buy. I appreciate the intentions of this piece, but I think that most men would rather buy a magazine relating to something that they are specifically interested in, and for me that’s some kind of classic car publication.
Very best regards to all for 2009.

4 e January 7, 2009 at 4:01 am

“Cons: The occasional topless lady can be found in its pages. Might not want to leave it around the house if you have kiddos”

What’s wrong with breasts? I’ll bet kids have seen those before and for beeing children they only know one use for them…

5 Greg A. January 7, 2009 at 4:10 am

I can’t believe Men’s Health got a 4.5 I can definitely see the worth of Esquire (best on the list by far) and GQ and some of these others but Men’s Health just repetitive and useless. I learned how to lift and stay in shape while playing sports in school. I don’t need a magazine to tell me how to lift or workout 12 months out of the year. How many different ways can you do a curl? Plus unlike Esquire there is never any reporting in Men’s Health, I know Maxim puts out many many more “in depth” articles than MH and that isn’t saying a lot. At least in Maxim you get pictures of attractive woman and humor instead of the newest way to make your pecs sparkle and a dude without his shirt on.

It’s a shame you degraded Esquire by giving them the same score as Men’s Health, they’re so much better than that.

6 Tim January 7, 2009 at 5:15 am

Good article, however, I no longer throw away money on subscriptions for magazines I do not have time to read! I am now spending my time being a better dad, shaving the right way, cooking manly food, and romancing the wife. That and I have too many manly books left on my reading list! I blame this website! Where is that trashy, self-absorbed life I once had? Totally your fault!

7 Steve January 7, 2009 at 5:58 am

Thanks for the reviews – most men’s magazine’s I’ve picked up have been pretty much crap (and they wonder why sales are struggling), but there are a couple here that after reading the reviews I intend to check out – both BestLife and Esquire sound interesting.
(I’d have to agree that Men’s Health is probably not worthy of a 4.5 – mostly very short and fluffy articles along with the “ab exercise of the month” every issue).

8 Ross January 7, 2009 at 6:10 am

I was somewhat surprised not to see The Chap in this line up. It would appear to cover everything that you are looking for in a magazine and more. i can only assume that it is not on ready sale outside the UK.

Definitely worth a look.

9 Lyndon January 7, 2009 at 6:28 am

Great post. My biggest pet peeve with these magazines is the recent onslaught of dudes in their undies. And it’s not just dudes in their undies, but the, um, package is right out in front, like he’s trying to poke you.

Also, the cologne ads are terrible.

My vote is for Men’s Fitness. It has a good selection of exercises and inspirational stories. It is the same each month, but I just don’t need to read about David Beckam’s (sp?) trip to the Alps and what skis he used.

10 Harland January 7, 2009 at 6:29 am

I agree with Tim – too much inspiration and entertaining reading of books to get through. But when in the Barber shop…
I think what you mostly point out is a great void for Art of Manliness to fill. Come on Brett – how about a magazine!
Sample Headlines:
The natural workout
How to dress for an interview
Beards 101
How to defend yourself using a ballpoint pen – Bourne style
It’s manly, it’s helpful, it’s accessible to all men
Only comes once a month
Attainable lifestlye?: If you can afford to not be a jerk
Percentage of ads?: (Realistically 30-35%) Although The Saddleback Leather Co gets a big push with those ads of bags in exotic places
Rating: 6 out of 5 John Sullivans

11 Lyndon January 7, 2009 at 6:30 am

Sorry about the horrendous grammar in the previous comment. It’s early.

12 Nesagwa January 7, 2009 at 6:42 am

A real art of manliness publication would be pretty awesome. Even if it were a bi-yearly or even once a year pub it would still be something worth buying.

It isnt really a “mens” magazine, but my wife recently signed me up for a free year of ReadyMade. Its somewhere between Make and Popular Mechanics minus all the annoying ads mixed into the articles. Lots of cool DIY stuff and articles on things like that.

13 Mitchel January 7, 2009 at 7:02 am

Like the rest of your articles, I loved this one and may actually check out a few of the more outstanding ones.
Now lets see some articles on suggested book reading for different topics. Surely if we can find merit in a $3 – 7$ mens magazine, we could find infinitely more substance from a well written $17 – $22 trade paperback.

14 Bradley Looy January 7, 2009 at 7:22 am

Not one of those passes my test. I stay away from anything with photos of women. For my seven boys, and for myself, I set the standard very high for what is acceptable to look at. I won’t even go near a JCPenny catalog. My wife deserves it, my God deserves it.

15 gordon January 7, 2009 at 7:24 am

Thank you for the research and the article. I was a long time subscriber to GQ when Art Cooper was at the helm. When he died the magazine took a sharp turn, in my opinion, to a magazine that I felt was too immature or young for me. It seems to have improved as I look at it from time to time but it is just not what it once was. Esquire is more mature but at times boring and predictable. Men’s health is currently my only men’s magazine. I seek another, but a classic style, sophisticated magazine I don’t think can be found. A magazine similar to apparel arts would be nice, actually quarterly would be preferred, and a little less emphasis on frat boys would be great.



16 Pete January 7, 2009 at 7:36 am

Wow, that is awesome. My free 4-year subscription to Maxim just ran out….it was a hot deal way back for something, and was entertaining throne reading. But I’ve had many of the same thoughts that brought about this article – especially the “Attainable Lifestyle?”! Sometimes I tire of having to depend on my wife to dress me :-), wanting to expand my “normal” style. I’ll read the magazine’s fashion advice with interest, but cannot and will not spend $300 on a pair of boots, $250 on jeans, $800 on a coat, $300 on a dress shirt, etc. Like you said – I shop at Old Navy and look for the cheapest basic finds I can get!

I also agree with the sentiments that AoM beats all of these. Maybe that is the direction of the future – special interest blogs like this that truly have good content, active feedback by readers, and are fun as well. Keep up the great work!

17 NZR (the Plainsman) January 7, 2009 at 8:08 am

I picked up Esquire at the airport last week and I found it to be a great magazine. I used to pick up Men’s Health, and occasionally do at the gym, but I too found it to be reptitive (different 6 pack abs routine every month it seems) and relatively useless.

However, I too would like to throw in my hat for the Art of Manliness magazine. Hell, I’d even try hard to write for it!

18 Adam January 7, 2009 at 8:14 am

Wow, talk about timing. I had just been with the family over the holidays and my dad mentioned that he wasn’t renewing his Mens Health magazine because of many of the same complaints. I sent him a link to this to hopefully find something more in line with what he wants.

It also makes me realize that there are a lot of things in Mens Health that are getting old, even for me. I don’t plan on renewing any of my magazine subscriptions any more, whereas before I was thinking of only renewing Mens Health.

19 Jay Schryer January 7, 2009 at 8:25 am

I think there’s a real need for a print version of Art of Manliness!

20 Brett January 7, 2009 at 8:52 am

@Greg A.

Men’s Health does have some repetitive fluff but it also has some surprisingly interesting and in-depth stories on topics like men and anger, reconnecting with dad getting your life in order, ect. I always start out reading it with really low expectations, but there’s always some real gems in the longer articles. Now that i think about it, maybe the rating I gave it reflects the low expectations I went in with! At any rate, it’s a pretty enjoyable magazine.

21 Ben Pratt January 7, 2009 at 8:54 am

As with some others above, this only makes me even more grateful for Art of Manliness!

22 Vincent January 7, 2009 at 9:12 am

How about a real, serious magazine like The Economist? Knowledge about current affairs and the economy is what defines a real man!

23 Andy K. January 7, 2009 at 9:13 am

I used to be looking for “style” advice in magazines, and thought GQ would be a suitable magazine for, well, advice on how to be a gentleman. After all, GQ meant (at one time), “Gentleman’s Quarterly.”

Then I started to notice the raunchy ads, the idiotic articles, and then a main piece titled:
“(Some guy’s name, I forget who) just doesn’t give a f**k”

It seems to me, that it is run by a bunch of over-grown frat boys with too much money. Gentlemen, in my eyes, don’t use such coarse language, and they’ve lost my business ever since (I’m only 21, but still, they could’ve had a lucrative lifetime of my monthly purchasing).

24 Logan January 7, 2009 at 9:50 am

This is precisely the reason I religiously read AoM; no magazine covers your niche.

Of the magazines I read FIELD AND STREAM covers it best! It’s the only magazine men’s interest magazine that’s not out to sell me facial rejuvenating creams and $8k watches.

25 D. January 7, 2009 at 10:58 am

I think GQ should get a bump up in rating, I’ve found it to have some really entertaining and insightful pieces, and some of the style advice is great. I pretty much ignore the fashion spreads with the absurdly priced clothes.

I’d prefer a more grounded, pragmatic men’s magazine, but I gues that is why we have the Web. Pragmatism doesn’t do glossy spreads.

26 S. January 7, 2009 at 11:54 am

Details? 1.5 Sullies is being generous. Extremely generous… Unless you are gay. Look, I realize many men are gay and I’m not against gayness. I also realize I’m about to write a controversial comment here that will create a divide amongst some readers… That said, I’m not gay and given the choice between a magazine colored with gay editorial tones and those without – I’m choosing those without. That’s all.

27 Pieter January 7, 2009 at 11:57 am

I guess I’ll stick to National Geographic Magazine. Beautiful photo’s (with next to no photoshopping or airbrushing at all) and really intelligent and interesting articles. Sure, it won’t tell you who or what is hip, but I’ve got the Internet for that sort of stuff.

28 Basil Moss January 7, 2009 at 12:50 pm

I simply cannot believe that you did not mention the finest journal a gentleman could subscribe to: The Chap.

29 NTO January 7, 2009 at 1:24 pm

My major issue is against the sex articles. Let me explain my experience with MH. It is mostly about a reality check.

I used to pick Men’s Health every single month. There were very interesting and down-to-earth pieces. I remember a section that featured a survival story in every number (to major injuries, to a father’s struggle with cancer, etc.). There was this funny and useful section, ONE MAN, ONE CAN, ONE PLAN, on cooking.

Nowadays, I run away from it (literally). It has become to raunchy and fleshy. Not only you get female nudity, but I bet you can even count more (way more) shirtless dudes in the pages than topless girls.

I avoid all the sex articles, not because I lack of a healthy and necessary sexual interest, but because I am slowly learning to practice (quoting AoM) a certain sexual discipline.

As a single man, I’d like to see sex advice -real sex advice- on how to keep a wife content for life. Articles like “useful tips when holding a threesome”, and “one-night-stand catchphrases” don’t add any value to my life.

Don’t get me wrong. I have got too much porn and promiscuity, and I can’t recall learning something useful about manhood and a solid sexual life. But thankfully, all this insatisfaction with traditional media for men led me to AoM! Ready for an AoM mag too!

30 Allan White January 7, 2009 at 1:25 pm

I cannot believe you’ve omitted Outside magazine. Full of really great writing (many from great writers that turn into books, such as John Krakauer), real adventures, and useful, get-outside-the-gym fitness. Inspires me to get outside and live life!

I’ve also grown quite fond of Smithsonian. It’s helped me appreciate my country and history, and consistently profiles great men of history and what we can learn from them. Worth looking at.

Real men: leave the vapid, expensive-lifestyle style rags alone. Read things that inspire and challenge you!

31 Shaun January 7, 2009 at 1:57 pm

So when are you going to start publishing an AoM magazine? I reckon you could do a lot better than any of those listed above!

32 Worried Reader January 7, 2009 at 2:29 pm

I would love a AoM mag.
Recently, however, I have been visiting your website less because of the raunchy ads. Please! I like the old, clean AoM. Please do not run weight loss ads or dancing women.
If your mag had ads like those I would never buy it. I it was like AoM used to be …. I’d definately try to buy it!

33 Doc January 7, 2009 at 2:30 pm

This article caused me to lose a lot of respect for AofM. In the end the 2 highest rated mags are Men’s Health- a mags that only has the three basic articles of get bigger, lose you belly- and a sex article and Esquire, which caters to the men who can afford a $25,000 watch. That is indeed a sad state of affairs if those are the best you can come up with.

34 cory @ January 7, 2009 at 2:45 pm

Great article, and your opening reason is the same reason I started – there’s just nothing out there as far as magazines or great websites (yours truly excepted) that fill that niche.

I’m with other readers Brett, you should start your own mag. I’d read it.

35 DJFelix January 7, 2009 at 2:51 pm

Wow .. I mean … wow … This reads like an old, married wuss-bag’s review of current events. About the only review I agree with is Details. Like other commenters have said before, it’s just too queer for my taste. They should “come out of the closet” and just admit that it is a magazine for queer boys … their sales would probably go up.

As far as the rest, I think you’re just a little bit too hyper about sex. Why no review of Playboy? Playboy is arguably the -first- men’s magazine, and if you’ve ever had the pleasure of reading one, you would know why. It’s not just a skin mag … there is much more … oh, and I’m sure you’re thinking “Oh yeah … he reads the articles … har har …” But here’s the facts … If men didn’t read the articles, and buy the products in the ads, the magazine would not exist. Period.

I think the reviewer needs to relax just a bit … go to the store, buy a Playboy, and get some real perspective.

36 Phil January 7, 2009 at 3:03 pm

subscription to esquire is $16/36 issues. not as cheap as AoM, but still not bad

37 P. Paul January 7, 2009 at 3:07 pm

Your ratings did not match your “cons” comments, or the fact that the magazines generally suck. For instance, Men’s Health, with its raunchy ads in the back, warrants a 4.5 out of 5? C’mon!

Your website, which started out with a genuine down to earth, real man feel to it, seems to be creeping towards mainstream pabulum, hence this whole article on a bunch of so-called “mens” magazines that real men, like my father, would not waste a single hard-earned nickle on.

38 Ryan January 7, 2009 at 3:10 pm

I’ve been a Men’s Health subscriber for two years. I’ve found it to be very informative, especially in the longer articles. The critiques here are largely true (yes, lots of redundant abs and biceps articles) but there is much more to it. There are some very interesting articles on topics such as depression, aging, restaurant foods to beware of, etc. I also like the constant reminder to maintain a healthy lifestyle.

39 Made To Measure January 7, 2009 at 3:13 pm

I’m so grateful that SOMEONE called out these magazines for what they really are. My favorite part was the attainable lifestyle rating which, in part, is why I started my own blog. You can look very stylish on a low budget and find that $3,000 scarf for about $20 if you look hard enough.

Thanks again!

40 Brett January 7, 2009 at 3:38 pm

@Worried Reader-We don’t control the ads that show up on the site. Thus there is no “old” or “new” AoM. When we notice an ad we don’t like (like the current one about getting a flat belly), we can request that it stop showing. But if often takes awhile to be pulled. Please have patience.

@Doc-The ratings given are relative to what’s available. So while Esquire and MH got the top ratings, that doesn’t mean they’re anywhere close to perfect; it simply means that they are the best relative to the others.

41 andrew January 7, 2009 at 3:41 pm


Couldn’t agree more. Same reason I started Primer. I do however occasionally enjoy GQ, Esquire, and Men’s Health but I agree with your sentiments if each.

Best of luck,

42 David T January 7, 2009 at 4:26 pm

Thanks, much better for you to waste your money on some of this crap than me. Your reviews are right on the mark. The best mags are Esquire and Men’s Health. That’s for those of us who are quietly intellectual and mature, a little older (50′s), and don’t need to be ostentacious. We are just great the way we are.

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44 CJS January 7, 2009 at 5:52 pm

I agree with Best Life, and would actually rate it higher than Men’s Health (I’m 34, so I’m in the cross-over demographic).

W/r/t GQ and Esquire, they have good articles, but the reflexive liberalism and Republican-bashing gets old fast, which is why I canceled my subscriptions to both this election cycle.

45 Christine the Soccer Mom January 7, 2009 at 7:24 pm

I’m surprised at your high rating for Men’s Health, too. Travel Man (my better half) finally ditched his subscription because it was so heavy on the casual sex. (Just look at that cover in your sample!) It’s degrading to treat men as though they need not grow up and be real men someday (i.e. responsible, as opposed to hooking up or looking to do so well into their 30′s and 40′s).

I wish there were more choices that weren’t offensive (or dangerous to leave around where the kids will inevitably find them). It’s a struggle for someone trying to get past the programming our culture pounds into us (ala Men’s Health or Cosmo – to be fair and go after both sides here) when magazines just continue to glorify the hook-up culture we see around us.

46 Michael January 7, 2009 at 8:49 pm

I would like to offer that political bias should be factored in to the magazine reviews. Mens Health is one of the worst I’ve seen. So much so that I stopped reading it entirely. They are virtualy incapable of writing a single article without taking a shot at any form conservatism at all. The editors there can not write an article about Orange Juice without squeezing in how horribly evil G.W. Bush is.

47 Anna January 7, 2009 at 9:26 pm

I’m a woman and I enjoy flipping through Men’s Health.

I was very excited when Women’s Health was announced a few years ago, and though it is a very good magazine, it suffers somewhat from a politically correct, feminist point-of-view. One thing that I liked about Men’s Health is that it wasn’t afraid to be contra de zeitgeist.

48 Andrew January 7, 2009 at 10:00 pm

GQ and Esquire are the only two from the list that I would ever suggest anyone subscribe to. (Surprised that GQ only got 3 Sullivans.) Both usually have fantastic articles and profiles along with handy style tips.

One thing to point out though is that while both Esquire and GQ usually feature very pricey items in their pages, both magazines have pointed out on multiple occasions that those items are also meant to be used as a guide to what is stylish.

Also, Esquire’s end of the year, “Big Black Book” is absolutely a fantastic read. Even if you don’t subscribe, go and pick up a a copy of it.

49 Evan January 7, 2009 at 10:18 pm

I enjoy Outside for travel and adventure inspiration, but it, too, sells an unrealistic lifestyle ($300 “environmentally friendly” bluejeans? Gimme a break).
By a LONG LONG shot, the best car magazine is “Grassroots Motorsports”. Realistic lifestyle, entertaining, and just the right ammt of tech. They have a good forum, too.
I’m 24 and I admit to the occasional guilty pleasure of flipping through a friend’s Maxim or MH, but neither has improved my life in any respect.

50 Daniel January 8, 2009 at 3:21 am

GQ is about fashion, not style. Fashion is for women. Their style tips are dubious. Replace GQ with The Chap, and burn the rest and we have a decent list.

51 Andra January 8, 2009 at 4:11 am

Personally I like to balance my reading. Aside from reading Esquire, I can’t deny that I’m also an avid reader of Maxim or FHM. They do have some fountain-of-useless-knowledge features that are just fun to read I guess heheh..

However, for someone who encourages their readers to view sex on a mature standpoint and if I may quote yourself saying,

“Also, one of our pet peeves about men’s magazines is that they often mar the reading experience by placing a really tasteless ad in the back for some sex-related product. Whether or not a magazine is willing to print such scurrility is a good mark of its classiness, so we took note of which ones did and didn’t.”

clearly you take the ads as not having class. Then why give something that you think doesn’t have class, the same grades as something as classy and clean as Esquire? Plus MH always have that, “If you don’t have six pack abs, then you must get one!” tone all around, while you encourage readers that there are so much to the world than six pack abs. Just like your yesteryear’s icon and today’s icon face off (James Dean vs Matthew Mccounaghey, etc).

I just think that this attitude contradicts with your review on MH. You had so much to complain about MH and the magazine still gets a 4.5? Might wanna redo the review there, sir.

Just a thought though. Looking forward for more great articles. All the best for AoM! Cheers from Indonesia, mate!

52 Rick January 8, 2009 at 5:48 am

I just go to the websites. Save paper, save money, and get all the same information.

53 Christopher T January 8, 2009 at 6:05 am

@Ross, The Chap looks like a great magazine, I have half a mind to cough up the extra *pounds* to have it sent over the pond.

54 Scott January 8, 2009 at 9:47 am

Unfortunately, “Classic Style” magazine ( failed to gain enough of a market to stay afloat. Why, you ask? Well, it didn’t rely on selling 45% of its space to advertisers, nor did it attempt to be ironic or hip. Despite what we would like, it seems what the Art of Manliness and many of the commenters decry is exactly what the population in general want. What a shame.

55 Miranda January 8, 2009 at 1:00 pm

Wow, this is disheartening. Most of those magazines embody the shallow consumerism of the arrested adolescent (so popular today as the symbol of modern masculinity), and the treatment of the “obligatory” commodification of women’s bodies as just a bit of background noise is especially disturbing.

56 Bill January 8, 2009 at 1:01 pm

Love your website but I think the magazines chosen for this review are a bit skewed. A real man wouldn’t waste his time reading guy “style” magazines. They give unreal expectations (looking vainly stud-tastic, going somewhere imprudent for vacation, or pretending to afford a $600 scarf.) The articles never give you the complete story – only bait you.

Both my grampa’s didn’t read magazines unless they were getting their hair cut at the barbers. But they both read the newspaper.

My Dad was a living “Rooster Cogburn” (True Grit). He only read the newspaper and business journals. His business was gunsmithing (Yup, that’s right) and when he wasn’t reading a gun repair journal, he was reading an article about protecting our legal rights to bare arms or thumbing through a tool catalogue. Those are the “magazines” of real men.

So, if you’re going to read, read your local paper (A real man should know what’s going on in the world); Consumer Reports (Buy the best you can afford); and professional journals (stay current in your field).

Can’t afford a paper? Then read Businessweek, Newsweek, or The Week.

Then, when you’re at the barber’s read…
1.) Popular Mechanic (At least you’ll look manly reading it.)
2.) Field & Stream
3.) National Geographic
4.) Popular Science
5.) Scientific America
6.) Sports Illustrated
7.) Motor Trend
8.) Money Magazine (For those fiscally unskilled) or The Economist (for others.)
9.) Popular Woodworking (At least you’ll look like your creative)

57 Jeff January 8, 2009 at 2:36 pm

Everyone of these magazines is a metrosexual propaganda machine. None of the mags on this list should be sold to, or bought by men. The quality of these is pathetic. The men these magazines are trying to create are feminine men. No one can read any of these magazines and honestly consider himself to be a real man.

58 Kyle January 8, 2009 at 4:44 pm

When someone like John F. Kennedy himself calls a magazine a “fag rag” (how he described “GQ” when he saw his brother, Bobby, reading it), you know something’s up.
Started reading Men’s Health a year ago and must agree that the ads have gone WAY up (Beckham in his Armani undies? give me a break), there’s too much repetition, and yes, there are plenty of scantilly-clad women (not something someone aspiring to be a gentleman really needs).
The Economist and Esquire are both good reads, but, like many, I feel AofM should put out a publication… possibly a quarterly (like GQ was, originally, before becoming a museum for metrosexuals and closeteers).

59 Healthy Joe January 8, 2009 at 10:56 pm

Heya.!.The quality of these is pathetic. The men these magazines are trying to create are feminine men. No one can read any of these magazines and honestly consider himself to be a real man.

60 K January 9, 2009 at 9:00 am

Good Sir,

Have you considered hosting a podcast? I for one would certainly subscribe to such a project. Perhaps you could use it as a monthly half-hour articulation or discussion of some topic that may be difficult to expose through blogging?

On the current topic, I think I may have to pass on all of these magazines. I think Esquire may be the only one that doesn’t directly exclude me with all the ab talk.

…though I would like a six pack–or any pack for that matter.

61 Jordan January 9, 2009 at 9:41 am

Anyone read outside magazine? Meets a lot of what this website is trying to do.

62 Accountant January 9, 2009 at 2:27 pm

Playboy was once a magazine that would have been listed, as it used to have a great number of good and important articles and advice for men. Granted, it was overtly sexual in nature, but you could at least expect one or two intellectually stimulating articles in each one.

I do not read any of these magazines. the Economist is my favorite, with specialty magazines like Traditional Muzzleloader or Military History being some I also read, as well as others, but these are definitely out of touch with the average man.

63 Jere January 9, 2009 at 7:00 pm

Man, I don’t even know why you bothered with Details or Nylon for Guys. Just looking at the cover makes me wretch a little — and I enjoy Fall Out Boy (yes, musically).

Personally, I don’t read any magazines. Not even at the barber’s or any waiting room. The closest I’ve come is occasionally looking at Men’s Health’s webpage, and after a couple months, like Greg A. said, it does get repetitive. I can’t blame them, though; if I could make a living finding new ways to reword and rewrite “eat healthier, get more more exercise,” I would jump at that, too.

Lifestyle magazines, whether for men or women, make their money making you want more and feel like less. Sometimes there are good articles, but 90% of the time it is six-pack ab models rising out of beach water and getting into a Mercedes telling you they’re the ideal. While you guys (by “you,” I mean TAoM aren’t a magazine (technically), you should be proud to be able to say you manage to cover a lot of the same ground without doing that.

64 Andrew Kaszowski January 10, 2009 at 5:50 pm

I absolutely second Ali D’s recommendation of Arena and wish “The Art of Manliness” had reviewed Arena. Ever since I stumbled upon this magazine at the bookstore, I’ve purchased almost every issue. It is a perfect balance of really well-written articles about the state of the world and interesting people who shape the world; pretty solid style advice [can't afford a single piece of clothing profiled in the magazine, but the style ideas are actually applicable for an everyday man like myself]; tonnes of awesome tech toy and lifestyle goodies to gawk at; and really well-done spreads of beautiful women.

Here’s a fun tool that I found… recommends magazines based on some personality questions: The “Magdentifier” from the coolest magazine store ever, Mag Nation.

65 Jesse Hines January 10, 2009 at 8:39 pm

Love Men’s Health, really like Men’s Journal, and enjoy GQ.

MH BestLife looking better all the time. Maxim has great photos, but not much else.

66 Drew January 11, 2009 at 1:15 am

While I agree that Maxim does feature a lot of mindless articles, I take offense to the comment that it features “A complete lack of useful information or in-depth articles.” One of today’s best sports writers, John U. Bacon (feature writer for the Detroit Free Press and occasional contributer to ESPN, Sports Illustrated, Men’s Health, and Maxim) has written very in-depth articles for Maxim. His most recent article for them was a feature on NHL goalie Marty Turco that was extremely well written and had some of the most in-depth reporting you will find in any article. My point is that they sometimes throw in very worthwhile pieces, and therefore warrant a little more respect than a comment like “complete lack.”

67 Brucifer January 11, 2009 at 2:38 pm

Magazines like Men’s Journal and Outside are what I call lifestyle porn…. purportedly for those who seek an “authentic lifestyle” and want to “stop and smell the roses” … provided they first can damned well-afford it. Like the grossly overpriced clothing of the men’s fashion magazines, we are invited travel to out-of-the way places with state-of-the-art equipment….. if you can afford it, that is. Bah.

68 EviD January 12, 2009 at 1:09 pm

I’m a woman and most women’s magazines are devoted to shopping and sex; it’s hard to find consistent, substantial writing on other topics women might care about, and I’ve had subscriptions to Esquire, GQ and Men’s Health.

I agree with the ratings on Men’s Health. They have really evolved and have proven to no longer be just a fitness magazine with the good articles and information for life/mind-body health. Another Con: The scantily clad women in their magazine are not as culturally diverse as their male models.

I’m also down with the ratings on Esquire and GQ and hope that women’s magazines can compete more for my attention in the future. :)

69 Jack Winslow January 12, 2009 at 5:00 pm

I gotta hand it to you, these are great gay men’s magazines. For tips on hair products, man-bags and cologne, there are none better. I’ll take Field & Stream and The Atlantic. At least those help me be a better fisher and a smarter person.

70 Will January 26, 2009 at 11:55 am

I’m pleased that Esquire got a good rating.

I have subs to:

Guns & Ammo
The Backwoodsman
Pop Mech
Pop Sci

I sometimes pick up a copy of Men’s Health, Men’s Journal, or GQ at the mag rack.

71 Robert February 6, 2009 at 6:06 pm

These are all metrosexual publications — not at all manly. You want manly, read Popular Mechanics and Field and Stream.

72 Sean February 8, 2009 at 4:51 pm

Just discovered this site. I thought the same things about men’s magazines as the author. I don’t need a jeans buying guide and everything in the magazine costs more than I’m going to spend. I also agree with the comment about the underwear ads, do we really need those in our magazines? I currently get men’s health and best life, I’m thinking of ditching them since I read most articles online and I’m finding less useful information. I do enjoy this site, keep up the great work.

73 Nokware Knight February 23, 2009 at 9:35 pm

I agree with most of these ratings, except that Men’s Vogue should get at least a 4, if not a 4.5. The writing is excellent. Esquire is hands down the best men’s magazine out there. Maxim has actually improved its editorial since last summer, though it is still leagues behind the top tier mags. And what the hell happened to GQ? A few years ago the quality of the content was right up there with Esquire. Now its just a bunch of short, too-hip-to be square articles that lack the depth, insight, and originality I used to enjoy the publication for. Also, you do a review on men’s magazines and don’t include Playboy?

74 Steve February 24, 2009 at 9:48 pm

It’s too bad about Men’s Vogue – I’ve checked out several magazines and it probably had the most interesting to read articles of the bunch, but the “Vogue” name probably killed it. I think I may actually email them to see if they’ve considered releasing it under a name without the connection to the women’s mag.

75 Hankhill May 17, 2009 at 4:13 pm

What about Shave Magazine … i cant believe that didnt make the list.

askmen too

76 kkuster July 13, 2009 at 6:14 pm

I just stumbled across your site. I have to say, I think you have a real winner here, and I like what you are doing. I have definitely bookmarked it and will visiting often.

77 jake July 24, 2009 at 2:04 pm

It’s not exactly a men’s magazine but makes for a good read

Intelligent Life (from The Economist)

78 Pat August 6, 2009 at 10:26 am

As if to announce that the internet is “for men only,” web sites that contain busty broads are, and should be, offensive to women everywhere.

There is a reason women don’t buy men’s magazines.
Most don’t like sex with their politics or their business.

Most have little problem surviving sexlessness which must be a problem for men so that sex must be sold with web sites in order to get men to look at or buy anything else.

79 samuel welsh August 8, 2009 at 12:26 pm

Mens magazines that exclude rude sexist photos of woman,interviews and bad language are all good.
when it comes to relationships they should be vastely mature.

80 Steve September 8, 2009 at 7:58 pm

Best Life can be added to the publications on this list that have gone the way of the dodo – last issue was May, subscribers were just given a “substitute” subscription to Men’s Health instead.
Seems any magazines that print articles that go beyond the Short Attention Span Theater variety end up heading to the chopping block.

81 ben November 19, 2009 at 2:06 pm

these are all cosmo magazines for young guys to older men.
real men magazines are ones that involve any of these topics
popular mechanics
news paper
motorsports of any type: rock crawling, nascar all the way out to desert racing…..
most normal guys dont want $2,000 boots $200 scarf and $600 jeans. much less can afford that… besides what real man needs a fashion guide.

82 CustomBikeMike November 26, 2009 at 4:46 pm

The magazines you reviewed are another attempt to deny the true core of men. Men are hunters, protectors, and enjoy the finest art in existence- women.

The attempt at the demasculinization of men and masculinization of women ignores our true beings. Men don’t typically read fashion/relationship magazines and women don’t typically read hunting or hot rod magazines. Why? Because they simply aren’t interested. As for scantily dressed women, if all REAL women were so opposed the photo’s wouldn’t exist as they would have no subjects. And you can take your “Women only pose provocatively because men make them” argument and throw it away as it is a false hope by unattractive or repressed women. Sex is good, sex is healty. Good looking women and men inspire us to be in general healthier and people with good body image are simply happier.

Playboy? Probably the single most influential and informative magazine in history for advancing men’s sexual knowledge about how to understand a woman, her sexuality, and techniques to enhance her enjoyment not just sexual but in most aspects of life. That sounds good to me.

83 Corey Armstrong December 16, 2009 at 12:05 pm

Soldier of Fortune. Nuff said.

84 Mack Brown December 22, 2009 at 5:26 pm

Good reviews. However, the GQ review should mention that along with engaging articles on a variety of topics, the magazine is also increasingly filled with photos of oiled dudes in various poses… seems the publishers are trying to straddle the fence (sorry, had to do it) between being a good men’s magazine and appealing to a more narrow gay audience. The magazine has to pick a side. It’s hard (okay, that one was just for fun) for a straight man to enjoy a magazine that borders on homo-eroticism. I know several men in their target audience that are starting to explore alternatives.

85 Tyler February 9, 2010 at 2:59 pm

Just to clarify, I’m 21 and in a fraternity and I’ve never bought a Maxim. In fact, free issues used to come to our house (along with Playboy and other magazines listed above) and we put in a request for them to stop being delivered. Not trying to be an angry commenter because I love the site and drop by at least once a day, I just hate that stereotype and wanted to provide a counter example.

86 Bradford February 9, 2010 at 9:28 pm

I’m late to the game, but I’m pretty sure Best Life by Men’s Health has been discontinued. It was a fairly good read, but the economy has done a number on a lot of magazines.

As for men’s magazines, I can’t believe you skipped the one magazine bylined, “Entertainment for Men”, i.e. Playboy. Yes, it has naked women, but they are tame compared to what is out there in other parts of the media or even on the internet. However Playboy still has some of the best articles published today. The Playboy Interview is one of the best written pieces of journalism you can find each month and the magazine is one of the few mainstream outlets for new fiction. Additionally, the style features are not outrageous or too runway oriented for those of us in the real world. So yes, there are some of us who DO read Playboy for the articles.

87 Rob February 9, 2010 at 10:15 pm

Esquire is number 1. Simply put.

88 Rocky February 10, 2010 at 10:30 am

I agree all across the board. I’ve long held a subscription to Men’s Health, and Esquire and they’ve always been two of my favorites. I also agree with Bradford that Playboy is a very classy magazine even though it’s known for ‘erotic photography.’ I recently stumbled across a treasure trove of 60′s era Playboys in a Half-Price Books that feature women the way they’re supposed to look (completely natural and healthy) and great articles from the time. Playboy often has writing and literature contests too that usually have pretty good essays and such.

Great post. Thanks again.

89 Devin U February 11, 2010 at 12:31 am

Maybe not men-centric, but I look forward to my copy of Outside Magazine every month.

90 Alex February 11, 2010 at 10:37 am

I agree with Ben and Rocky. Playboy, Popular Mechanics, Family Handyman, Toyota 4wd offroad – there are so many more magazines that are geared towards men that are better choices than the ones reviewed above. I like Esquire, but they crack me up with the clothing prices – $600 pants, $1500 shoes. I don’t anyone who pays that kind of money for clothes (maybe I’m hanging out the wrong crowd, ha-ha).

By the way, I did like the reiview and it was very well written. AOM should have a monthly mag!

91 Mathias February 11, 2010 at 2:55 pm

I’m obsessed with Esquire. Yeah, most of the stuff they feature is way out of my price range, but they did actually lead me to this site!

92 Dennard February 11, 2010 at 11:31 pm

I pretty much agree with your ratings, Brett. GQ, Esquire, and Men’s Vogue are the best of the Men’s interest magazines you reviewed. Nice article.

93 warriorpoet912 February 13, 2010 at 11:09 pm

Bummer I didn’t find this article until now as I spend lots of time traveling and therefore flipping through magazines. I had a subscription to MH for years since I work out a ton but aside from a few standout issues per year, I too noticed the same headlines reappearing every month. “Incinerate/blowtorch/burn fat”, I get it! I’m also happy to know that I’m not the only one who’s not wearing $300 boots or an $800 jacket. Otherwise, out of all the mags you reviewed I was bummed to see the demise of Men’s Vogue. Picked it up with nothing to read at an airport and was very impressed by the “manliness” of the mag as a whole with great writing, in-depth features and practical advice. Too many of today’s men’s mags feel like a frat party I walked in on late.

94 Mark February 15, 2010 at 10:33 am

Thanks for the article. I have read most of these mags and couldn’t agree more with your scores except for Men’s Health. I too agree that it as a very shallow and repetitive rag. What I find most annoying about most all of these publications is the blatent political angle I’m forced to navigate.
I am conservative and find few articles that balance the mostly left leaning viewpoint given in most of these journals. Albeit some are more aggressive than others regarding politics and social viewpoints. I think AoM serves a pupose that none of these magazines do. Straight forward advice that tends to see life from a point of view respectful to all. Thanks so much for that.

95 WK February 15, 2010 at 6:53 pm

My List:
1. Gray’s Sporting Journal —
2. Golf Digest —
3. Garden & Gun —

96 Brian Driggs February 16, 2010 at 9:17 pm

Magazines had their hey-day and it is past. They are relegated to the bathroom for the simple reason that they are mindless crap used to waste time. AoM, on the other hand, differs in that, while magazines might profess to be all about men’s well being or lifestyle, this site actually delivers the goods consistently.

In this community we have a resource which educates, enlightens, and entertains. There is a well-spoken charge for men to live responsibly in the pursuit of not fame, fortune, or fornication, but of significance. Such content is of higher quality than one ought to take down the hall with them for a leisurely dump.

This site will continue to exceed the promises of all those foo foo printed advertisement vehicles because it consistently delivers the one thing none of those printed rags can – class.

97 Joey February 18, 2010 at 6:45 am

I ride by train most days a week, so i have a lot of time to look for magazi
nes would interessests me.
In Germany we a have some versions of your US/UK Magazines:

FHM: for teens or very young adults. full of, “how to take Her to bed” or bootlicking article of “stars/starlets”, many cleavage Pics of unknown wannabe starlets(good for the teenage boys), some movie/music/videogame articles. some articles can be funny.
Target: drinking teens and fun orientated men.

Maxim: for more adult teenagers. more fleshy pics. less star interviews, its hard to read it in public because of the halfnude girls on the cover.
Target: FHM+Playboy=Maxim

GQ: its more serious than the other two, much more fashion advices for expensive cloths. not to much sex(thats ok).interviews and articles are interessting.
Target: carreer and fashion orientated whitecollar-workers.

Men’s Healthy: i will check this, but it seems like very fitness/muscles orientaited.

98 Justin February 18, 2010 at 11:59 am

Sex and muscles; that’s all magazines are nowadays! How many times do i need to be told how to get a six pack?

“Loose your gut in 1 month” or “eat your way to a six pack” or “gain muscle fast.” It all gets on my tits. There is more to being a man than muscles and six packs plus all the advice is repetitive. It’s the same every issue. Plus all the advertising for protein powders and other sports supplements gets on my nerves. No wonder there is a high depression rate amongst men these days. They feel pressured to have to look like a Mens Health model. Whatever happened to just promoting good health and eating healthy?. Not eating to take part in Mr Universe or to run in a marathon.

I can’t even read magazines on the train anymore because there’s so much sex in them! The amount of raunchy and scantily clad tarts in these magazines is shocking. If i wanted a porno i’d buy a porno, but i’m more respectable than that. I haven’t gotten any problem with having some images of women in mags, but please make them tasteful and respectable.

The fall of print media was inevitible. People just aren’t turned on by the material in them anymore.

99 Jeff Kraykovic February 25, 2010 at 2:19 pm

Great article! I’ve subscribed to Esquire since reading. Thanks for the research!

100 RJ February 28, 2010 at 4:13 pm

Stuff, FHM, and Maxim are good at what they do. If you buy any of those magazines, expect to see a lot of frat-related content and half-naked women. If you don’t want to see that or are looking for more mature content, there are many other options to choose from. Personally, I don’t have much use for those magazines and would rather read something with some more intellectually stimulating information.

For the most part the article was right on with my opinions except I am also a little bit tired of the “Ab exercise of the month”. Traditional situps work just as well as anything else – if you do them. You can read about 100 exercises but if you don’t do a rep you’ll still have a gut. It’s time these “fitness magazines” come up with some more original and quality content.

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